What are the responsibilities and job description for the Marketing Lead position at WorldLink US?
TITLE: Marketing Lead
POSITION TYPE: Full Time
LOCATION: Frisco, TX (Onsite)
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a Marketing Lead (Sales) who is passionate about digital marketing and content creation. You will be responsible for driving and executing the sales marketing and brand strategy for global campaigns across WorldLink. You will support the sales team with execution of key campaigns and digital marketing initiatives.
The Marketing Lead is a highly visible position who must be able to quickly learn many aspects of the business while using their Marketing acumen to provide value to projects both internal and external.
Role and Responsibilities:
Marketing & Brand Strategy
- Build, schedule, and optimize email marketing campaigns.
- Work with our sales team on development and implementation of account-based marketing campaigns.
- Develop, implement, execute and monitor a brand strategy for the many entities within the WorldLink ecosystem, while ensuring that their respective value proposition ties together to advance WorldLink’s mission.
- Brand strategy will include:
- Establishing and ensuring brand guideline compliance.
- Designing templates for market-facing collateral.
- Articulating and executing brand vision.
- Messaging WorldLink’s value proposition to audiences inside and outside of the firm.
- Planning and execution of all communications and media actions on all channels, including online social media and Maestra platforms.
- Assist in the launch of products and services and the pursuit of new business opportunities.
- Creating and managing promotional collateral to establish and maintain product branding.
- Conduct competitor and customer insights analysis.
- Assess and provide recommendations to improve WorldLink’s positioning in the market.
- Positioning external collateral to ensure consistent branding and the messaging of WorldLink’s value proposition.
Content Development
- Support our sales team to help build compelling marketing collateral.
- Provide written content (copywriting) and work with stakeholders to develop original content to advance the brand and marketability of the company.
- Manage our brands’ social media presence.
- Work across internal teams to align messaging for our Newsletters.
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
Website
- Oversee the maintenance of the WorldLink website to develop new content, improve website user experience, and analyze website analytics to improve efficiency.
Research
- Perform market analysis and research to support the WorldLink sales team initiatives.
Required Experience and Education:
- 5-7 years of experience in a Marketing related field.
- Minimum of 2 years of B2B Marketing related experience.
- Bachelor’s Degree is required – Business, Marketing, or a related field is preferred.
- Background in a technology field is preferred.
- Expertise using the latest Marketing Automation Platforms and ability to develop lead generation and brand awareness campaigns within these platforms.
- Functional knowledge website development to make website updates and deliver other web-based projects.
- Basic understanding of the latest CRM tools (Salesforce, etc.)