Event Promotions Specialist

Job Title: Event Promotions Specialist (Sponsor Fulfillment)

Location: 7575 W Winds Blvd NW | Suite D | Concord, NC 28027

Reports to: Aaron Mork – Senior Director, Event Operations

Job Type: Full-time, Exempt

Supervisory Role: Yes

Job Summary:

The Event Promotions Specialist is responsible for executing various at-track sponsor deliverables. The successful candidate will play a pivotal role in ensuring the seamless execution of sponsor commitments, signage placement, hospitality program support and on-site display management. The hands-on role requires an individual with a strong attention to detail, problem solving skills, strong work ethic and the ability to thrive in a fast-paced environment.

Essential Job Functions:

• Execute at-track deliverables for partner including but not limited to contract fulfillment, signage, reporting and contingency program support
• Lead for on-site signage (sponsor, series, etc.) including physical installation and teardown of signage at each event; must be able to use good judgement in making decisions to develop a holistic vision for placement and visibility of signage
• Execute race elements such as Victory Lane and Dash Draw; ensure all sponsor obligations are fulfilled; communicate with announcers, towers, public relations and Fan Experience as necessary
• Assist with on-site hospitality program for partners (including but not limited to set-up, hosting and tear down)
• Oversee and manage partner displays to ensure set-up location is optimal, monitoring partner needs throughout each event and ensuring teardown is complete and partner exits facility
• Consistently monitor, evaluate and improve the existing process(es) of at-track deliverable fulfillment; develop, plan and execute alternative methods
• Document each event through photos (uploading into online system) and complete event checklists/recaps
• Maintain facility-specific guides including detailed plans for deliverable fulfillment
• Interact with and serve as a resource for at-event partners and/or their representatives
• Provide support for any sponsor-related giveaways or promotions
• Manage inventory of banner and sponsor decals
• Ensure administrative elements are fulfilled such as securing lodging, coordinating travel with other employees, completing timely and accurate expense reports, etc.
• Other duties as assigned (both office and on-site)
  
  
  

Required Qualifications & Skills:

• 3 years related experience preferably in a hands-on capacity
• Background in racing, event management or sports marketing a plus
• Strong problem-solving skills required
• Valid driver's license required
• Entrepreneurial spirit needed
• Proficient in Microsoft Office
• Able to communicate with a variety of people
• Able to handle a variety of priorities simultaneously
• Must be able to enter and exit Canada
• A DOT medical card is required as this position will drive a company vehicle from time to time (sometimes pulling a trailer)
  
  
  

Additional Requirements:

• This role is based in Concord, NC and requires an in-office presence
• This role travels throughout the US and Canada and will be responsible for procuring and maintaining credentials for such travel
• Travel is required for this role. During racing season, overnight travel may be 50-75% average per month decreasing to 5-10% outside of racing season; this position follows multiple series’ race schedule
• Time Demands: In addition to a traditional work week, this position may be utilized during evening and/or weekend hours especially during racing season.
• Physical Demands: This position requires frequent walking and standing with occasional sitting, climbing, bending, stretching, kneeling and crawling will occur daily; the use of hands to grasp and feel frequently; the occasional lifting of up to 30 pounds and may require use of close vision. This position is primary outdoors and will experience exposure to the elements
• Safety Concerns: When indoors, the safety concerns are those of a traditional office environment. When at an event, the safety concerns include exposure to loud noises, to dust, fumes and other irritants as well as exposure to outdoor elements, potential exposure to mechanical equipment and vehicles moving at varied rates of speed. This position is expected to always practice preventative safety measures.
  
  
  

Rev. 3/26