What are the responsibilities and job description for the Digital Manager position at World Help?
Digital Manager
(Fully Formatted Job Requisition Attached Below)
Mission & Values
World Help is a Christian humanitarian organization serving the physical and spiritual needs of people in impoverished communities around the world. We are searching for a devout follower of Christ whose worldview correlates with the company’s mission and values.
Position Purpose
The Digital Manager serves as an overseer to World Help's digital presence by increasing engagement, strengthening brand consistency, improving donor experience, and supporting fundraising/ministry goals. Together, these responsibilities allow the Digital Manager to offer a best-in-class user experience while captivating audiences through digital initiatives/assets.
Primary Duties & Responsibilities
- Oversee website user experience & ensure page optimization for desktop/mobile environments.
- Optimize donation path and friction-free giving.
- Manage SEO and Google Ads strategy to increase online visibility, web traffic and conversions while ensuring campaigns align with World Help’s goals and messaging.
- Utilize innovation when crafting website landing pages, testing often for maximum conversions.
- Ensure all digital assets and campaigns align with broader organizational goals including blogs, videos, social media, digital storytelling, and email campaigns.
- Ensure layouts and visuals for donor reporting through HubSpot are exceptional.
- Understand HubSpot and maximize the tools it offers within its platform.
- Evaluate digital content results and adjust strategic plans for improved results.
- Leverage World Help’s extensive video library by repurposing and optimizing content for digital campaigns, social media, web and YouTube growth.
- Stay current on trends and best practices related to digital fundraising.
- Leverage AI tools and emerging technologies when appropriate to improve efficiency, enhance digital marketing performance, streamline workflows and support innovate strategies.
- Any additional duties needed to drive World Help’s mission, vision, and organizational values.
Your Time
25% - Team Oversight
- Supervise and support digital team operations through strategic leadership, staff development, project accountability, performance oversight, and administrative management.
25% - Website
- Oversee the strategy, content and ongoing optimization of World Help’s website to ensure a seamless user experience, strong brand representation and effective conversions of visitors into engaged supporters.
25% - Digital Marketing & Growth
- Oversee digital marketing initiatives designed to grow online audiences, increase brand visibility, and attract new donors through strategic campaigns across email, search, social media, and digital advertising.
25% - Innovation & Technology
- Champion innovation and emerging technologies by identifying, testing, and implementing new digital tools, AI solutions, and processes that improve efficiency, enhance engagement, and strengthen marketing effectiveness.
Core Staff Responsibilities
- Represent World Help
- Timecard Approvals
- Coaching/Direction
Role Classifications
- Manager
- Full-Time
- Hybrid Environment
- Exempt
Structure
- Direct Lead: Director of Marketing
- Direct Reports: Yes
- Team: Digital
- Department: Marketing
- When You Work: Normal Operating Hours
Required Skills/Education
- Knowledge Of WordPress, HubSpot, & Google Analytics/Ads
- Ability To Create Visuals & Edit Video Within Adobe Creative Suite
- Must Showcase Strategic and Creative Problem Solving
- Must Understand Reporting Insights and How to Leverage Them
Preferred Skills/Education
- Bachelor’s Degree in Related Field
Miscellaneous
- Requires Sitting Most of Day
- No Travel