Associate Brand Manager - Bonne Maman

Candidate Profile:

The ideal candidate has experience in consumer goods categories, including food, lifestyle and/or luxury goods marketing. The candidate should have a proven track record of developing new-to-category Innovation and executing launch support plans.  The person should also have experience working with creative agencies and Global Marketing Teams, adapting brand and product ideas to the US market to achieve annual and long-term business goals.  Familiarity with developing seasonal gifting items that delight consumers is a plus. The successful candidate will be comfortable working in an ever-evolving environment and will bring a positive attitude to the team. 

Associate Brand Manager (Bonne Maman) - Essential Job Functions and Responsibilities:

• Innovation Leadership: conceptualize new brands to expand into incremental category segments, identifying whitespace opportunities and developing brand platforms that complement and extend the existing portfolio. This includes leading early-stage brand strategy, positioning, and identity development, in partnership with cross-functional teams and external partners.
• Assist in leading integrated marketing campaigns, including digital, social, and in-store activations, with a focus on driving awareness, trial, and loyalty.
• Lead day-to-day management of creative and media agencies to ensure timely and high-quality execution of activations.
• Oversee design and production of seasonal consumer gifting programs, ensuring alignment with brand identity and seasonal strategies across e-commerce and retail channels.
• Effectively partner with R&D, Sales, Shopper Marketing, and Finance teams to ensure alignment and execution of brand initiatives.
• Manage brand budgets, including forecasting, tracking, and reporting.
• Lead project management across initiatives, juggling multiple priorities and timelines, ensuring flawless execution of brand plans and innovation launches.

Required Knowledge, Skills and Abilities:

•     Bachelor’s Degree is required. 

•     Master’s Degree (MBA) is preferred.

•     3-5 years of marketing experience with premium/lifestyle/luxury consumer goods (e.g., alcohol /non-alcohol beverages, cosmetics, personal care, “mass-tige” products). 

•     Strong creative and design instincts.

•     Strong thought leadership and strategic marketing skills.

•     Highly developed results orientation.

•     Proven ability to partner cross-functionally, and with external agencies and partners. Strong negotiation and conflict resolution skills. 

•     Exceptional time management, project management, and organizational skills.

•     Excellent written, verbal, and presentation skills.

•     Strong computer (Microsoft Office Suite) skills.

•     Ability to travel up to 10%.

Associate Brand Manager – Icing on the Cake Background

• Entrepreneurial Brand Building: Experience in launching new brands or sub-brands within a portfolio. Comfortable navigating ambiguity, crafting brand identity from scratch, and building consumer propositions that unlock new category growth.
• Seasonal Gifting Expertise: Demonstrated success in conceptualizing and executing seasonal gifting programs that drive emotional connection, brand visibility, and incremental sales. Skilled in packaging design, production timelines, and retail integration.
• Food Business Acumen: Deep experience in the food and CPG industry, with a strong understanding of consumer behavior, category dynamics, and product innovation. Proven ability to translate culinary trends into compelling brand strategies and product launches.

Cultural Fit:

We’re looking for someone who genuinely cares about the work they do and the people they do it with. They bring energy and heart to every project, listen well, and know how to rally a team toward a shared goal. They’re not just focused on getting results—they’re thoughtful about how they get there, always balancing creativity, collaboration, and accountability.