Sports Marketing Specialist

The Sports Marketing Specialist supports the continued growth of Sports at WEC, the World Equestrian Center’s expanding portfolio of non-equestrian sports facilities and programming. This position serves as the primary marketing liaison between the Sports at WEC operations team and the venue’s central marketing department, ensuring that all sports-related marketing efforts are strategic, cohesive, and brand aligned.

The Sports Marketing Specialist is a hands-on contributor responsible for content development, campaign coordination, and the implementation of a marketing plan including digital, social, and grassroots efforts. While their primary focus will be on Sports at WEC, they may also support venue-wide marketing initiatives as needed.

Key Responsibilities

• Serve as the primary marketing liaison for Sports at WEC, maintaining a clear understanding of programming, facilities, and promotional priorities.

• Support the development and execution of marketing plans that drive program and tournament participation, and facility bookings.

• Partner with the Senior Manager, Resort Marketing and external agencies to execute paid media campaigns, contributing to audience targeting, messaging, and campaign inputs.

• Own and manage Sports at WEC social media channels, including content creation, publishing, and day-to-day community engagement.

• Monitor and respond to guest feedback, reviews, comments, and messages in a timely and brand-appropriate manner, escalating issues as needed.

• Write and manage content across digital channels, including website updates, email campaigns, and social media.

• Collaborate with internal teams (graphic design, video, and project management) to develop and deliver marketing assets on time and aligned with campaign goals.

• Maintain ongoing production, accuracy and relevance of all Sports at WEC brand content.

• Support the Senior Manager, Resort Marketing, in advancing integrated resort campaigns that connect Sports at WEC to the broader World Equestrian Center experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.

• 3–5 years of experience in marketing, preferably within the sports or recreation industries.

• Strong copywriting and content development skills with experience creating engaging, on-brand messaging for web, social, and digital campaigns.

• Understanding of youth and recreational sports, particularly within the soccer landscape, including familiarity with tournament, league, and facility-based marketing.

• Excellent organizational and communication skills with the ability to manage multiple projects and deadlines in a fast-paced environment.

• Working knowledge of digital marketing tools including email platforms, content management systems, and social media scheduling software.

• Must be able to work flexible schedules including weekends, nights, and holidays.

• Self-motivated team player with a proactive approach and strong attention to detail.

World Equestrian Center is managed by Columbus Hospitality Management; a company committed to providing quality service and memorable guest experiences in a positive and welcoming work environment. We are focused on supporting the needs of our team through our commitment to the family/work life balance and by providing development opportunities.

We are proud to be a Drug Free Workplace/EOE. All applicants will be required to submit to a background check prior to employment.