What are the responsibilities and job description for the Social Media Manager position at World Emblem™?
JOB SUMMARY
World Emblem is seeking a strategic and tech-savvy Social Media Manager to lead day-to-day content strategy and execution across our portfolio of brands, including World Emblem, Hero’s Pride, Custom Genie, and our CEO’s executive LinkedIn presence. The ideal candidate excels at B2B multi-brand storytelling and is highly comfortable leveraging AI and programmatic tools to scale, optimize, and streamline digital communications.
KEY RESPONSIBILITIES
Strategy & Planning: Develop and maintain integrated content calendars across LinkedIn, Facebook, and Instagram, aligning themes with marketing priorities and brand positioning.
Content Creation: Write, edit, and publish high-quality, platform-tailored daily posts; collaborate cross-functionally to source imagery, stories, and product updates.
Community Management: Monitor social channels for engagement, respond to interactions, and support the CEO's executive LinkedIn presence and audience growth.
Optimization & Tools: Utilize AI tools for content workflow efficiency and leverage programmatic scheduling platforms to track analytics, reach, and performance metrics.
QUALIFICATIONS
Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience).
Experience: Minimum 5 years of dedicated social media experience, with a strong preference for B2B and multi-brand environments.
Platform Expertise: Advanced knowledge of LinkedIn, Facebook, and Instagram best practices, algorithms, and engagement tactics.
Technical Skills: Proficiency with social media management tools (e.g., Sprout Social, Hootsuite) and comfort integrating AI/automation into workflows.
Communication: Exceptional copywriting and editing skills with the ability to adapt tone for corporate, product, and executive audiences.