What are the responsibilities and job description for the Brand Marketing Manager position at Workwear Outfitters?
Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with over $800 million in sales and we employ more than 5,800 people in facilities spanning the globe.
Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, and Horace Small®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel.
Our Purpose: “We champion and empower workers who make our world work better”
Major benefits include medical, vision and dental, Life and Disability coverage.
Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.
What You Will Do As a Brand Marketing Manager
The Brand Marketing Manager translates Red Kap’s brand strategy and product marketing direction into integrated annual plans, campaigns, launches, and content across marketing and sales channels.
This role owns the annual marketing calendar, product launch marketing, and content strategy, with increased focus on B2C while supporting B2B go-to-market needs. It ensures consistent brand positioning and messaging across all touchpoints and partners cross-functionally with Product, Sales, eCommerce, Creative, and Analytics to deliver aligned, on-time execution.
The position manages one direct report, oversees agency partners, and operates within an approved budget to support key brand and product marketing initiatives.
How You Will Make a Difference
Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, and Horace Small®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel.
Our Purpose: “We champion and empower workers who make our world work better”
Major benefits include medical, vision and dental, Life and Disability coverage.
Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.
What You Will Do As a Brand Marketing Manager
The Brand Marketing Manager translates Red Kap’s brand strategy and product marketing direction into integrated annual plans, campaigns, launches, and content across marketing and sales channels.
This role owns the annual marketing calendar, product launch marketing, and content strategy, with increased focus on B2C while supporting B2B go-to-market needs. It ensures consistent brand positioning and messaging across all touchpoints and partners cross-functionally with Product, Sales, eCommerce, Creative, and Analytics to deliver aligned, on-time execution.
The position manages one direct report, oversees agency partners, and operates within an approved budget to support key brand and product marketing initiatives.
How You Will Make a Difference
- Lead development and execution of annual brand and product marketing plans aligned to business priorities
- Own the marketing calendar, ensuring alignment of campaigns, product launches, and channel activity
- Maintain brand positioning, messaging frameworks, and standards across all touchpoints
- Lead product marketing and go-to-market efforts, including positioning, messaging, and launch execution
- Partner cross-functionally with Product, Sales, eCommerce, Creative, and Analytics to deliver integrated campaigns
- Oversee content strategy and organic social planning, including development, publishing, and performance
- Guide creative development through briefs and direction to internal teams and agency partners
- Manage team, agency relationships, and budget to deliver against key marketing priorities
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 7 years of experience in brand marketing, product marketing, campaign planning, or integrated marketing (agency experience a plus)
- Experience building annual marketing plans and managing cross-functional campaign execution
- Experience supporting product launches and developing product messaging across channels
- Strong understanding of brand positioning, messaging consistency, and brand governance
- Experience developing creative briefs and guiding agency or partner execution
- Experience managing content planning and organic social strategy preferred