WS Marketing Specialist

ABOUT WORKSTAND:

Workstand provides commerce software, marketing services, and data solutions to help independent bicycle retailers and suppliers achieve profitable growth. Workstand isn’t your typical software company or your typical bike industry company. We are a privately owned small business serving an important niche, striving for mutual success and sustainability for every retailer and supplier in the cycling industry.

Workstand has been voted one of Outside Magazine's Best Places to Work for six years. We offer fully remote work with an engaging culture, compelling work, and strategic clarity. All clients are in the bicycle industry, so work days are fun and interesting. We support one another and achieve our goals as a team. Each person, at every level, has an impact.

Total Rewards and Perks include; fully remote work environment, flexible scheduling, comprehensive medical, dental, and vision packages for employees and eligible family members, 401(k) plan, paid volunteering, paid professional development, and discounts on products, bikes, and gear. We offer an accrued PTO program of 14 days in your first year as well as sick time and ten paid holidays. Employees are eligible for bonuses.

JOB PURPOSE: 

The Marketing Specialist helps build and strengthen Workstand’s marketing engine by supporting and executing a wide variety of digital marketing initiatives. This role requires the ability to take strategic direction and independently translate it into well-executed marketing deliverables. A successful candidate blends foundational marketing coordination with hands-on execution across campaigns, website, automation, content operations, analytics, and GTM (Go-to-Market) support.

REPORTING STRUCTURE: 

This position is in the Marketing Department and reports to the Senior Growth Marketer. This role is fully remote and has no direct reports.

JOB FUNCTIONS:

Primary focus areas include: Campaign execution, content operations, automation, reporting, and web updates.

• Assist in the planning and execution of marketing initiatives across email, social media, website, and other digital channels.

• Support market research efforts by gathering data, maintaining competitor insights, and tracking customer and industry trends.

• Pull data and maintain dashboards for website, email, funnel, and campaign analytics; assist with the creation of performance reports.

• Produce draft marketing assets using templates and direction from the Senior Growth Marketer.

• Support ongoing optimization of the Workstand website, including content updates, page improvements, campaign landing pages, navigation adjustments, and design implementation.

• Build and maintain basic HubSpot nurture sequences, lists, and automation (with guidance as needed).

• Manage project tasks, timelines, and follow-ups to support cross-functional GTM initiatives.

• Assist with data organization, performance tracking, expense tracking, and other administrative responsibilities that support the marketing team.

• Provide general support to marketing and cross-functional teams as needed.

This is not a comprehensive list of possible responsibilities, tasks and duties. There are a variety of other duties that will need to be completed on an as needed basis.

QUALIFICATIONS:

• 3 years of marketing experience; SaaS or technology environment preferred.

• Working knowledge of digital marketing channels: website, email, social, landing pages, and light design tools.

• Familiarity with marketing automation or CRM platforms (HubSpot experience is a plus).

• Familiarity with, and curiosity about, LLMs and AI Agents.

• Strong organizational skills with exceptional attention to detail.

• Excellent written and verbal communication skills.

• Ability to work collaboratively and also own tasks independently.

•  Experience executing campaigns or building assets within a CMS or email platform.

•  Ability to manage multiple timelines and follow through reliably.

•  Comfort analyzing marketing performance data and building simple dashboards.

Limited domestic travel may be a requirement.