Director of Marketing

PURPOSE:

The Director of Marketing leads the development and execution of strategic marketing and e-commerce initiatives to drive brand growth, customer engagement, and measurable business results. This role ensures all campaigns, digital platforms, and team efforts align with organizational goals and deliver defined outcomes. 

ESSENTIAL DUTIES and RESPONSIBILITIES:

Strategic Leadership & Planning

• Develop and execute marketing strategies for products and e-commerce 
• Conduct market research to identify growth opportunities 
• Collaborate with sales and cross-functional teams on campaigns 

Campaign Management & Analytics

• Design and evaluate marketing campaigns for ROI and engagement 
• Analyze campaign and e-commerce performance data 
• Prepare promotional calendars and presentations

Digital & E-Commerce Operations

• Oversee web, social media, email, and e-commerce platforms
• Maintain trademarks and patents for digital assets 
• Improve e-commerce conversion rates and revenue 

Team Leadership & Development

• Lead and develop the marketing team for high performance
• Communicate schedules and expectations
• Provide feedback and performance reviews 
• Address employee concerns constructively

Event & Project Management

• Manage trade shows, conferences, and events with digital integration 
• Ensure timely follow-up on deliverables and timelines

Administrative & Compliance

• Process attendance, timecards, and PTO accurately 
• Support compliance with policies and legal requirements 

COMPETENCIES:

• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation.
• Market Research & Consumer Behavior: Collecting and analyzing relevant market and consumer data to inform the company’s marketing strategy. 
• Accountability: Takes personal responsibility for the quality and timeliness of work and strives to exceed requirements.
• Creative Thinking: Devising new ways to carry out tasks, solve problems, and meet challenges.  Bringing a fresh and sometimes unorthodox perspective.

• Communication: Articulate complex matters and effectively express ideas and information in a clear and organized manner, so it is understood by others, both orally and in writing. Speak professionally with various levels of individuals to build strong professional relationships.

MINIMUM REQUIRED QUALIFICATIONS:

Education: Bachelor’s degree in marketing or related field.

Experience and/or Training:

• 3-5 years of strategic marketing, sales, or other related experience.
• 1-3 years of Project Management experience.
• 5-7 years of leadership experience.

Licenses/Certificates: None

Technology/Equipment: Proficiency working in Microsoft Office Suite with advanced knowledge of Excel, social media platforms, customer relationship management (CRM), and project management software.

PREFERRED QUALIFICATIONS:

Education: Master’s degree in marketing or related field

Experience and/or Training: None

Licenses/Certificates: None

Technology/Equipment: Experience working within an enterprise resource planning (ERP) system.

PHYSICAL AND MENTAL DEMANDS:

Sitting for long periods of time, 6-8 hours per day. Walking, speaking, hearing, and seeing. Listen and observe the environment for hazard prevention. Use hands for tools and typing. Semi-frequently lift up to 15 lbs. Some tasks may require the employee to bend, stoop, twist, and turn.

WORKING ENVIRONMENT:

Indoor office working environment. Office is temperature-controlled all year round. Minimal hazards identified. Travel required up to 25% of time.

EMPLOYER STATEMENT: 

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. The mental and physical requirements are representative of those that must be met by an individual to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. This job description represents characteristics the individual may encounter while performing the essential functions of this position.

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