Paid Media Specialist

About Workshop

Workshop is an integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Workshop has grown into an agency of talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, economic development agencies, and other businesses.

Headquartered in Lake Placid, NY and Saratoga Springs, NY, Workshop has won multiple national, state, and regional honors for its websites, creative, and strategic marketing solutions.

Summary

Reporting to the Director of Paid Media, the Paid Media Specialist will support the Paid Media Team in the day-to-day execution of media buying, planning, and post-buy campaign analysis. This is an entry-level to early-career position with meaningful growth opportunity as the agency’s paid media practice continues to expand. The ideal candidate brings strong written and verbal communication skills, sharp attention to detail, and the ability to manage multiple projects both independently and collaboratively.

How You’ll Make an Impact

• Support the Paid Media Director in planning and executing client media strategies across traditional and digital channels
• Source, evaluate, and deliver competitive media pricing to support client goals
• Measure and demonstrate ROI across campaigns to validate and refine media investment decisions
• Develop media plans, proposals, agendas, reports, and correspondence related to media buying and planning
• Conduct post-buy analysis and campaign reporting by compiling, interpreting, and presenting media data and statistics across all relevant channels
• Monitor relevant KPIs, build internal and client-facing reports, communicate qualitative results and lessons learned, and perform ongoing campaign optimizations based on performance data to maximize results
• Process media invoices monthly against approved client schedules, maintaining accurate records of media ordered versus media billed
• With direction and support from the Paid Media Director, monitor and maintain impressions and budget pacing across DSPs and ad manager accounts to ensure delivery and margin targets are met
• Assist in the preparation of client reports and presentations, balancing client goals with budget realities and technology constraints
• Execute tactical changes to media strategy based on ongoing paid media analytics and performance data, with guidance from the Paid Media Director
• Assist in identifying industry trends, platform updates, and algorithm changes to keep Workshop at the forefront of paid media best practices
• Own the quality and on-time delivery of all assigned work

Qualifications

Required

• Bachelor’s Degree in Business, Marketing, Communications, or a related field
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Quick learner who translates new knowledge into practice and results
• Track record of humility, continuous improvement, and a desire to grow
• Understanding of business metrics and a history of applying data to drive decisions

Preferred

• Experience with reporting analytics and demonstrated attention to detail
• Familiarity evaluating campaign performance across paid media channels
• Working knowledge of Google Analytics, Google Ads, and Meta Ads Manager
• Experience with day-to-day management of paid media campaigns
• Exposure to Demand-Side Platforms (DSPs) or programmatic media buying

Benefits & Compensation

• Base salary range $45,000 - $55,000
• Comprehensive medical, dental & life insurance
• 401(k) retirement plan
• Paid vacation and sick days
• Paid holidays

Working Conditions

• Ability and willingness to travel less than 25% of the time
• Intellectually dynamic, fast-paced, and frequently evolving environment
• Work performed in an office or hybrid/remote setting
• Requires ability to remain stationary for extended periods while using a computer and phone
• No restrictions on operating a motor vehicle or domestic/international travel
• Limited physical effort required; limited exposure to physical risk