What are the responsibilities and job description for the Lead Paid Media Analyst position at Workshop Digital?
This is a hybrid position located in Richmond, VA.
Who We Are
Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.
We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.
Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.
Position Summary
The Lead Paid Media Analyst is fully independent and consistently pushes the team and company forward. :
Client communication and relationships
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The Pay Range For This Role Is
90,000 - 105,000 USD per year(Richmond, VA)
Who We Are
Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.
We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.
Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.
Position Summary
The Lead Paid Media Analyst is fully independent and consistently pushes the team and company forward. :
- Develop strategies and tactics that support client goals and drive strong paid media marketing performance
- Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
- Troubleshoot minor to complicated client issues
- Implement and test new capabilities to enable client growth
- Train analysts on advanced topics
- Manage creation and quality for client services deliverables during the sales process for upsells and new business
- Support Team Leads in the training of new team members
- Provide temporary launch support and contribute to new strategy development for priority clients
- Consistently contribute thought leadership content to the Workshop Digital blog and the industry
Client communication and relationships
- Develop strong relationships with clients and senior stakeholders
- Attend and participate in all meetings/calls with clients
- Communicate independently and effectively with various audiences
- Create and present insightful, meaningful, accurate reports and analysis independently
- Execute the Workshop Digital client flag process and proactively identify resolutions
- Go the extra mile for assigned clients within the scope of the SOW
- Provide temporary launch support and contribute to new strategy development for priority clients
- Proactively seek and gracefully accept feedback
- Tactfully share feedback with colleagues
- Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate
- Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
- Share meaningful information that advances the team
- Participate in the interview process
- Lead special projects independently
- Identify new opportunities for clients to meet their business goals
- Independently identify opportunities for potential case studies and coordinate with marketing for case study development
- Lead beta testing for new services and manage beta test for client set
- Develop best practices and training for new services
- Support of client development by assisting with RFPs, presentations, audits, and SOWs
- Respond to requested changes in scope of services with oversight
- Elevate client requests for SOW changes
- Oversee training for new team members
- Consistently identify opportunities to update and expand training content
- QA training content
- Consistently develop original technical training content
- Consistently conduct team trainings including advanced topics to help develop team expertise
- Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
- Consistently contribute thought leadership content to the Workshop Digital blog and the industry
- Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels
- Strategically build, manage, and optimize client paid digital marketing accounts
- Perform keyword and audience research to optimize accounts and influence creative decisions
- Actively manage and seek ways to improve account performance and diversify client budgets to maximize results
- Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results
- Keep abreast of the latest paid digital marketing trends and shifts as well as projections for the future
- Create and prioritize strategies and supporting tactics that embody clients’ business goals
- Take ownership and accountability of clients' performance by meeting and exceeding client expectations, and set KPIs independently
- Set up and review Google Analytics (and any other third-party tracking software)
- Proactively identify potential threats, changes in the landscape, industry updates, and potential opportunities for client accounts and present these to clients
- Conduct ongoing tests that drive towards growth and achieving client goals
- Temporarily take on extra client hours to support the team during times of limited bandwidth
- Meets expectations of a Paid Media Manager and has demonstrated the ability to consistently work independently.
- Demonstrated ability with the most challenging clients with respect to:
- Building strong relationships
- Prioritizing workload independently
- Creating insightful, actionable, and accurate insights for client strategies and reports independently
- Presenting data and insights in a way that is logical, clear, and actionable independently
- Creating effective meeting agendas and leading client meetings independently
- Delivering advanced training
- Logging assigned client hours worked
- Meeting deadlines
- Proven track record of managing a full client workload consisting of high-complexity clients and exposure to challenging clients. Demonstrated ability to temporarily take on additional work during crunch periods
- Exceptional and courteous written, verbal, and visual communication skills
- Advanced analytical capabilities; completely independent in advanced analysis and insights
- Regularly mentors junior team members by providing constructive feedback and core training as needed to elevate team members technical and communication capabilities
- Understands and supports leadership vision/decisions
- Proactively expands advanced knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
- Regularly identifies and implements initiatives that push the team and the division forward
- Expert-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
- A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
- Competitive salaries
- Hybrid workspace for Richmonders (only Mondays are required)
- 3 months fully paid Parental Leave
- 8 hours of paid volunteer time per quarter
- 401k with 3% non-elective contributions
- A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
- Life insurance, short-term, and long-term disability
- Profit sharing
- 2x a year company-wide meetup in Richmond, VA
- 12 days PTO, 5 days STO, 11 holidays
- 8x Outside Best Places to Work
- 7x Virginia Business Best Places to Work
- 2x Search Engine Land Finalist
- 1x US Search Awards - Best Small PPC Agency
- Expected base salary range is $90,000 - $105,000 annually, based on experience
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The Pay Range For This Role Is
90,000 - 105,000 USD per year(Richmond, VA)
Salary : $90,000 - $105,000