Email Marketing Coordinator

Summary

The Email Marketing Coordinator owns the entire email marketing process, from strategy and campaign creation through to execution, database management, and performance reporting. This role is responsible for managing and growing an 80,000 contact database and driving measurable revenue through well-executed email campaigns. The right candidate brings proven email marketing experience, deep proficiency in ActiveCampaign, and a track record of driving results through data-driven campaigns.

General:

• Build, schedule, and deploy campaigns in ActiveCampaign across all campaign types and lifecycle stages.
• Maintain an email marketing calendar aligned with broader business priorities and product launches.
• Ensure all campaigns and database practices comply with email deliverability best practices and relevant regulations.

Campaign Development:

• Develop and execute one-off promotional campaigns, lead generation sequences, nurture flows, re-engagement campaigns, and customer retention programs.
• Write compelling email copy that is on-brand, audience-appropriate, and optimized for engagement and conversion.
• Build and manage automated workflows and triggered sequences within ActiveCampaign to support the full customer lifecycle.
• Collaborate with the Content Writer and E-Learning Project Coordinator to align email campaigns with broader content and product initiatives.

Database Management:

• Own the 80,000 contact database, including segmentation, hygiene, growth, and ongoing engagement.
• Develop and implement list growth and lead generation strategies to expand the database and improve contact quality.
• Build and refine segmentation strategies using customer data and behavioral signals to improve relevance, personalization, and targeting across campaigns.
• Monitor list health, manage unsubscribes, and maintain deliverability standards.

Performance and Optimization:

• Track and report on campaign performance, providing clear analysis and actionable recommendations.
• Establish performance benchmarks and set measurable goals for each campaign type.
• Conduct A/B testing on subject lines, content, CTAs, send times, and audience segments, and apply results to continuously improve performance.
• Identify opportunities to improve automation, workflow efficiency, and overall email program performance.

Qualifications:

• Proficiency in ActiveCampaign is required. Candidates must have hands-on platform experience, not just familiarity with similar tools.
• Demonstrated experience managing large email databases, ideally 50,000 contacts.
• A track record of email marketing results grounded in real numbers, including conversion rates, list growth, automations built, and campaign revenue.
• Strong copywriting skills with the ability to write clear, engaging email content independently.
• Background in B2B or EdTech email marketing is an advantage but not required.
• Able to work independently and manage the full email marketing process without close oversight.