What are the responsibilities and job description for the Fitness Director/ General Manager position at Workout Anytime Franchising Systems, LLC?
Benefits:
This is not just a management position — we are looking for a leader who understands how to build a fitness culture, drive personal training revenue, coach a team, and create an exceptional member experience. The ideal candidate must hold a nationally recognized personal training certification and have a proven history of personal training sales success.
Our Fitness Director / GM will lead by example, build relationships with members, coach staff development, and help members find the best solutions to support their fitness journey.
Benefits & Compensation
- Competitive salary
- Flexible schedule
- Free uniforms
- Paid time off
This is not just a management position — we are looking for a leader who understands how to build a fitness culture, drive personal training revenue, coach a team, and create an exceptional member experience. The ideal candidate must hold a nationally recognized personal training certification and have a proven history of personal training sales success.
Our Fitness Director / GM will lead by example, build relationships with members, coach staff development, and help members find the best solutions to support their fitness journey.
Benefits & Compensation
- Competitive base salary plus commissions on memberships and personal training sales
- Performance bonuses and incentive programs for exceeding revenue and retention goals
- Paid time off and benefits
- Complimentary gym membership and employee discounts
- Discounts on supplements, apparel, and wellness services
- Ongoing education and professional development opportunities
- Discounted certification renewals and continuing education support
- Recognition programs celebrating performance and leadership
- Career growth opportunities into multi-club management and senior leadership positions
- Drive overall club performance in memberships, personal training sales, retention, and revenue growth
- Lead and develop a high-performing fitness and sales team
- Conduct fitness consultations, success sessions, and personal training sales presentations
- Use solution-selling techniques to connect members with the best services and wellness amenities for their goals
- Build relationships with members and create a welcoming, motivating environment
- Train and coach staff on membership sales, referrals, lead generation, and personal training conversions
- Maintain accountability around club operations, cleanliness, and member experience
- Thrive in a fast-paced environment while balancing multiple priorities and responsibilities
- Meet and exceed challenging monthly sales and production goals
- Create a positive team culture focused on health, accountability, and growth
- Nationally recognized Personal Training Certification required
- Proven history of successful personal training sales
- Previous fitness management or leadership experience preferred
- Strong understanding of sales, lead management, and member retention
- Passionate about health, wellness, fitness, and helping others succeed
- Competitive, results-driven, and self-motivated
- Excellent communication and leadership skills
- Ability to mentor, coach, and inspire a team
- Comfortable working in a fast-paced, goal-oriented environment