Lifecycle Marketing Analyst

Signature Aviation is the world’s leading private aviation services network, delivering trusted, high-touch experiences and essential infrastructure across a global footprint. With more than 200 locations in 27 countries, Signature supports a diverse range of business and private aviation customers through an integrated platform of facilities, services, and technology.

As Signature continues its digital and commercial transformation, a specialized Lifecycle Marketing Analyst is needed to develop and design personalized, journey-based campaigns that shape demand, guide pricing adoption, and accelerate bookings. This role leverages defined customer personas and journey maps to create targeted lifecycle programs that influence customer behavior and strengthen digital engagement across the Signature ecosystem.

Working closely with Marketing, Sales, Digital Experience, and CRM teams, this role will help translate customer insights into coordinated campaigns, enable sales teams with targeted messaging, and support B2B marketing efforts that drive customer acquisition, engagement, and loyalty.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5 years of experience in digital marketing, lifecycle marketing, or customer journey design.

• Experience working with CRM and marketing automation platforms (Dynamics and HubSpot preferred).

• Working knowledge of HTML for creating, editing, and troubleshooting email and digital marketing assets.

• Strong understanding of customer segmentation, personas, and journey mapping.

• Analytical mindset with the ability to translate customer data into actionable marketing programs.

• Proven track record of experience with marketing performance reporting tools.

• Strong collaboration and communication skills.

Responsibilities:

Customer Lifecycle Campaign Design

• Develop, implement, and maintain personalized, journey-based and trigger-based marketing campaigns that guide customers from awareness to booking and loyalty.
• Design lifecycle communications that influence demand, support pricing adoption, and accelerate digital reservations.
• Partner with marketing and CRM teams to execute targeted lifecycle programs across digital channels.

Marketing Automation & Campaign Execution

• Build and execute lifecycle campaigns within CRM and marketing automation platforms, including designing and developing email and digital assets using HTML code, while configuring campaign triggers, segmentation rules, and communication workflows.
• Manage campaign scheduling, testing, and deployment across email and digital channels.

Customer Journey Mapping

• Use defined customer personas and journey maps to design campaigns aligned to key decision points in the customer lifecycle.
• Identify friction points and opportunities within the digital journey to improve engagement and conversion, based on behavioral data and campaign performance.

Campaign Optimization

• Conduct A/B testing on messaging, timing, and audience segmentation to improve engagement and conversion.
• Continuously optimize campaigns based on performance data and customer behavior insights.

Personalization & Segmentation

• Apply customer segmentation strategies to tailor communications and develop messaging based on customer type, behavior, and preferences.
• Enable personalized digital experiences that increase engagement and strengthen customer relationships.

B2B Marketing Collaboration

• Support broader B2B marketing initiatives by aligning lifecycle campaigns with brand storytelling and industry engagement.
• Coordinate with marketing teams on integrated campaigns tied to new offerings, share of wallet growth, customer acquisition, loyalty programs, awareness and digital capabilities.

Performance Tracking & Optimization

• Monitor campaign performance and customer engagement metrics to identify opportunities for lifecycle effectiveness through testing and optimization
• Translate data into clear and compelling insights for digital experience, product teams, and business that inform future campaigns and journey enhancements.