Content Strategy & Insights Manager

Job Description

The Opportunity

At Workhuman, we have a lot of opinions about work – what makes it meaningful, what makes it miserable, and what the data actually says about both. Our Blog and Resource Library are where those opinions meet the public: where we publish research, make arguments, and contribute something real to how companies think about their people. It’s meaningful work, and we take it seriously.

We’re looking for someone opinionated to own that content engine — not just manage it, but also help shape it. That means setting editorial direction, making hard calls about what we invest in and what we stop, and taking the helm on the writing itself. This role is equal parts editorial leader, analytical thinker, and working writer. If that combination sounds like your jam, read on.

• This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office**
• Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.
  
  

What You’ll Do

• Write! This role produces and shapes blog content regularly, not just oversees it
• Manage the blog and mentor other team and company writers — giving direction, feedback, and editorial guidance.
• Set and drive strategy for the Blog and Resource Library — what we create, what we refresh, what we retire, and why
• Own the full content lifecycle: editorial planning, intake, prioritization, QC, and posting governance
• Turn performance data into decisions — using tools like Quicksight, Heap, SurferSEO, and AHREFs to understand what’s working and make a clear case for what comes next
• Build the systems that make good content repeatable: workflows, standards, and editorial processes that bring accountability without killing creativity
• Partner with GTM and Sales to understand what buyers are actually asking, and translate that into content that moves people through the funnel
  
  

What You’ll Bring

• 6–8 years in content strategy, editorial leadership, or content marketing — ideally in B2B or enterprise SaaS
• Real experience owning an editorial roadmap at scale, with the scar tissue to prove it
• A strong grasp of SEO/AEO and content performance — and the ability to communicate what the numbers mean to people who didn’t pull them
• A writing background you’re proud of, with published examples of long-form or thought leadership content
• Sharp editorial judgment — a genuine point of view on what makes content good, and the confidence to act on it
• Experience managing content creators, with a track record of making the work better through feedback. This isn’t currently a people manager, but it herds cats
• HR tech or thought-leadership-driven brand experience is a plus — but intellectual curiosity about work, people, and organizations will take you far
  
  

What Success Looks Like

• The Blog and Resource Library feel like assets, not archives — content people actually cite, share, and come back to
• Investment decisions are defensible: clear rationale for what gets prioritized, refreshed, or retired, based on data and editorial judgment working together
• Thought leadership engagement improves in ways that matter — depth of reading, repeat visits, audience growth
• The reactive request pile shrinks because stakeholders understand how the content engine works and trust it to deliver
• The team is better at their craft than when you arrived
  
  

What We Can Offer You

• Editorial ownership of a content program that actually influences how companies think about work — not just another blog queue to manage
• A team of equally opinionated, collaborative colleagues that argue about ideas, give real feedback, and genuinely want to make the work better
• The data tools and organizational access to do real analysis, not just pull reports — and leadership that listens when you share what you find
• A culture where raising your hand gets you more responsibility, not more meetings about responsibility
• Room to grow — this role expands with your impact, and there’s real room to shape what it becomes
• Work that connects to something: Workhuman exists to make work more human, and the content team is a big part of how we make that argument to the world
  
  

The base salary range for this position is $105,000–$124,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.

This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at globalrecruitment@workhuman.com for assistance. We are committed to ensuring equal access to opportunities for all individuals.

The Company

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.
  
  

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.