What are the responsibilities and job description for the Google & YouTube Media Buyer position at Workhorse Innovation LLC?
About DREAMLABS
We run paid media, creative production, and retention for DTC eCommerce brands doing 8 and 9 figures. We are operator led, profit focused, and we treat every dollar of client spend like it is our own. We hold ourselves to a standard most agencies cannot match and we are growing fast.
We need a Google and YouTube Ads expert who can operate at the highest level across a portfolio of serious accounts.
The Role
You will own Google and YouTube across our largest clients. Shopping, PMax, Search, and YouTube. You build the strategy, run execution, and you are accountable for the numbers. This is not a coordinator role. You will be on client calls with founders and CMOs of 8 and 9 figure brands, making decisions, and moving fast.
We do not operate in silos. If Google or YouTube is telling you something that should change the creative angle or shift Meta strategy, you speak up.
What You Will Own
- Full management of Google and YouTube Ads accounts across Shopping, PMax, Search, and YouTube
- YouTube campaign strategy including audience targeting, creative direction, and funnel placement
- Campaign architecture, bid strategy, budget pacing, and ongoing optimization
- Weekly performance reporting. You QA the numbers before anything goes to a client
- Cross channel feedback. Google and YouTube learnings feed back into creative and Meta strategy
- Direct client communication. Weekly calls, performance narrative, clear next steps every time
What We Are Looking For
- US based, full time availability required
- 5 years managing Google and YouTube Ads at an agency for DTC eCommerce brands specifically
- YouTube is not a bonus skill here. You have built and scaled YouTube campaigns, you understand creative formats, view through attribution, and how YouTube fits into a full funnel DTC strategy
- Proven track record managing $500K per month in Google and YouTube spend across multiple accounts at the same time
- Built and scaled Shopping, PMax, and Search campaigns from the ground up, not inherited and maintained someone else's work
- You understand blended MER, nCPA, and incrementality. You do not optimize to platform ROAS in isolation and you can explain why to a client who pushes back
- GA4 proficient. Northbeam, Triple Whale, or similar attribution tools required
- You can get on a call with a 9 figure brand founder and give them a straight answer when things are not working
- Agency side background only. In house candidates will not be considered
What This Is Not
- A role for someone who has only run lead gen or B2B accounts
- A role for someone who needs direction on strategy
- A role for someone who reports platform numbers and calls it done
- A role for someone who treats YouTube as an afterthought
Compensation
- $75,000 to $90,000 base salary
- Full benefits
- Remote, full time
Benefits:
- 401(k) matching
- Health insurance
- Unlimited paid time off
- Work from home
Work Location: Remote
Salary : $75,000 - $90,000