What are the responsibilities and job description for the Channel Strategist III (Senior Lifecycle Marketing Manager) position at WorkGenius Group?
Title: Channel Strategist III (Senior Lifecycle Marketing Manager)
Industry: Gaming
Location: Santa Monica, CA
Duration: 12 months
Responsibilities
ref_id: ddf4ae9d-b93f-4ce9-833e-7fcec94f8401
Industry: Gaming
Location: Santa Monica, CA
Duration: 12 months
Responsibilities
- Create, implement, QA, and manage the delivery of email marketing campaigns that deepen player engagement and retention
- Manage journeys, segments, and personalized communications across email and mobile push notifications
- Collaborate independently with marketing and product teams to plan, design, and report back on CRM campaigns
- Work with agency partners and in-house producers on creative, localization, and QA
- Deliver regular campaign reporting to Publishing teams, translating campaign results into actionable insights and email best practices to improve future campaigns
- 4 years of experience with CRM and Email marketing platforms (Salesforce Marketing Cloud, Iterable, Braze, SendGrid, etc.)
- Proven history of measurable impact you were responsible for
- Strong understanding of A/B testing and experimentation
- Strong collaborative skills with a history of working with cross-functional teams
- Gaming experience, especially with major titles
- CRM
- Email Marketing
- Player Engagement
- A/B Testing
- Cross-Functional Collaboration
- Data Privacy
- Lifecycle Marketing
- Campaign Reporting
- Mobile Push Notifications
- HTML/CSS
ref_id: ddf4ae9d-b93f-4ce9-833e-7fcec94f8401
Salary : $50