What are the responsibilities and job description for the Channel Marketing Specialist – Automation Distribution & eCommerce Partners position at Workatadvantech?
Job Title: Channel Marketing Specialist- Automation Distribution & eCommerce Partners
Location(s): Cincinnati, OH
About this Position
Advantech is seeking a Channel Marketing Specialist that will help make will make Advantech easier to find, easier to understand, and easier to buy through our automation distributors and eCommerce partners. The ideal candidate will develop relationships that make Advantech a priority brand within our partners, turn joint marketing investments into measurable business results, and continuously uncover new ways to grow revenue through both traditional distribution and digital commerce.
Responsibilities
- Work with Advantech leaders to identify priority partners, products, markets, and growth opportunities.
- Develop annual and quarterly joint marketing plans aligned with Advantech and partner growth objectives.
- Develop and execute integrated channel campaigns designed to generate awareness, leads, pipeline, and revenue such as; product launches, promotions, campaigns, training initiatives, events, and other partner-facing programs.
- Create partner-ready campaign packages including messaging, digital assets, email content, landing-page content, product information, banners, and sales enablement materials.
- Establish KPIs for partner marketing programs and provide regular performance reporting.
- Attend regular partner business reviews highlighting results, opportunities, and recommended next actions.
- Audit partner websites regularly to ensure priority products have accurate and compelling product titles, descriptions, specifications, images, documentation, keywords, and supporting content.
- Serve as a primary marketing point of contact for assigned authorized automation distributors and eCommerce partners.
- Build strong working relationships with leadership, sales, product management, and marketing teams.
- Coordinate with internal stakeholders to ensure partners have timely access to product information, marketing assets, promotions, and sales enablement resources.
Qualifications
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 3 years of experience in channel marketing, partner marketing, distribution marketing, eCommerce, digital marketing, or B2B demand generation.
- Experience working with distributors, resellers, eCommerce partners, or other indirect sales channels a plus.
- Experience in industrial automation, industrial computing, electronics, technology, manufacturing, or B2B technical products strongly preferred.
- Demonstrated ability to build productive relationships with external partners and internal sales teams.
- Strong understanding of digital marketing, eCommerce merchandising, demand generation, trade shows, and campaign execution.
- Comfortable working with marketing analytics and using data to identify opportunities and measure ROI.
- Strong project-management skills with the ability to manage multiple partners, campaigns, and priorities simultaneously.
- Excellent written, verbal, and presentation skills.
- Ability to independently manage programs from strategy through execution and meet established deadlines.
- Ability to adhere to budgets and track expenses.
- Ability to work effectively in a fast-paced, collaborative team environment.
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus.
Travel
- 10-20% per year
Benefits
- Competitive salary dependent on experience (DOE)
- Winning culture with a friendly, team-oriented environment!
- Generous benefits package including medical, dental, vision, long-term disability, paid time off, and life insurance
- Employee Assistance Program (EAP)
- 401(k) with company match
- Education & personal development reimbursement program
- Company events, lunches, and trips
- Optional charitable activities to get to know your colleagues and give back to the community
- Hybrid work from home, in office program
- Referral bonus
- Free snacks & drinks in-office
About Advantech
Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.
We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.
World-class Recognition
Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018.
Work Authorization:
To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html
Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.