Social Media Manager, Non-exempt, Monterey Plaza Hotel & Spa

The Monterey Plaza’s mission is to consistently operate as one team, to produce raving fans, loyal guests and associates while achieving annual financial expectations.  Enthusiastically taking care of our guests defines hospitality at our property.

We are seeking a Social Media Manager to join our award-winning team.

The Social Media Manager is responsible for the execution of social media marketing tasks and strategies, which encompasses social media marketing, communications, promotions, advertising, and public relations activities as needed to enhance the property’s success. This effort includes the execution and implementation of social media marketing strategies and initiatives in addition to conducting and providing market research as required in support of the annual business plan. The Social Media Manager represents the hotel in a manner that enhances the reputation of the department and the hotel within the local community and industry.

1. Completes critical administrative responsibilities. For example, they are responsible for maintaining hotel presence on web and social media sites in a professional manner and according to brand standards. Maintains accurate information on all property channels. 
2. Ensures image advertising and social media consistently represents the property based on approved brand book guidelines with consistent messaging. Ensures consistency and quality in all print, direct mail, social media and advertising materials.
3. Responsible for the implementation of internal and external communications concerning promotions and special events. 
4. Facilitates changes as necessary utilizing appropriate procedures and protocols in coordination with the Director of Sales & Marketing, Managing Director, and Woodside Hospitality Group’s Marketing department.
5. Provides research, materials in a timely and conscientious manner as required or upon request. Identifies resources and vendors for media purchases and advertising, promotional materials and special events.
6. Responds to guest inquiries and social media comments according to established protocols. Monitors results and trends and reports to the Director of Sales & Marketing.
7. Coordinates and assists all divisions in executing advertising. Schedules and calendars promotions, email blasts, seasonal events, changes, and projects as required. 
8. Assists People & Culture with production of on brand associate communication pieces for social media accounts, internal promotions and other projects as requested. Ensures image integrity and brand consistency.
9. Communicates the public relations effort. Coordinates media interest and visits, ensures regular contact with target media and responds timely to media requests. Creates and develops press releases in conjunction with Woodside Hospitality Group Marketing department and approved third-party agencies.
10. Communicates accurate and timely information throughout the hotel as relevant. Distributes updates and ensures all on a need-to-know basis are appropriately informed in a timely manner. 
11. Reports regularly to the Director of Sales & Marketing. Participates in departmental meetings with other members of the department and the hotel’s management team.
12. Maintains a cooperative and professional work relationship within the division, all auxiliary hotel operations and third parties that have an impact on the department to include: outlets, maintenance, housekeeping, catering, sales, marketing, public relations, accounting, reservations, front desk, and purchasing to deliver exceptional guest service to a 4-Star luxury brand standard. 
13. Observes all safety protocols and holds others accountable to hotel and departmental safety standards and procedures. Maintains clean and well-organized outlets in the interest of health and safety. Watches for and takes corrective measures against any hazards, which pose a safety concern to our associates or guests.
14. Completes other duties, tasks and projects as assigned.
15. Ensures key details and specifications meet brand standards on all social media posts including advertising layouts, fonts, graphics, photographs, storytelling and other media. 

Due to the nature of the hospitality industry, they will be required to work a flexible schedule that meets business demands. While the schedule will primarily be Monday through Friday, the schedule may also sometimes include a weekend or holiday shift. 

TRAVEL

Any required travel is primarily local during the business day. Some out-of-area travel may be required and must be pre-approved by the Director of Meetings & Events. 

QUALIFICATIONS

• Working knowledge of Adobe and MS Office programs, such as Excel, Word, and Outlook is also needed. 
• Ability to type 50 words per minute, excellent proofreading skillls.
• Must be able to communicate with all departments effectively and efficiently.
• Ability to work independently and have good time management skills.
• Ability to work a flexible schedule, including evenings, weekends and holidays, is required. 
• Must have high degree of attention to detail, organizational skills, excellent communication skills (both oral and written).
• Experience with project management and scheduling also required.
• The ability to build rapport with others, and communicate according to 4-Star luxury hotel brand standards verbally and in written form.

REQUIRED EDUCATION AND EXPERIENCE 

Four years previous social media marketing experience is required within hospitality or an equivalent industry required. Two to four year college undergraduate degree or the equivalent in work experience. 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.   The employee frequently is required to stoop, kneel, crouch, or crawl and taste or smell.  The employee is occasionally required to sit.  The employee must regularly lift and/or move up to 25 pounds and frequently lift and/or move up to 50 pounds.  

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position primarily operates in an office environment with occasional hotel meeting rooms and site tours. They will routinely use standard office equipment such as computers, phones, photocopiers, and filing cabinets. The position requires prolonged sitting in an office. 

The noise level in the work environment is usually moderate.

GROOMING

All employees must maintain a neat, clean and well-groomed appearance (specific standards available.)

PAY SCALE

The pay rate for this position is $35.00 per hour.  This is the pay rate for this position that the Hotel reasonably expects to pay.  

Monterey Plaza Hotel and Spa is an equal employment opportunity employer. Company policy prohibits unlawful discrimination based on race, color, national origin, ancestry, ethnicity, religion (including religious dress and grooming), sex, gender, sexual orientation, gender identity (including gender-related appearance and behavior), partnership status, pregnancy (childbirth, breastfeeding, or related medical condition), age, physical or mental disability, medical condition, military or veteran status, status as a victim of domestic violence, sexual assault, or stalking, genetic information, marital status, ethnicity, alienage, citizenship status or any other protected classification, in accordance with applicable federal, state, and local laws. Consistent with the American’s With Disabilities Act, applicants may request accommodation needed to complete the application process. Please contact the People and Culture Department if you have any questions regarding this policy.