JOB SUMMARY:

Coordinates content, design, and production of Woods Basement Systems’ marketing materials and campaigns including, but not limited to, case studies, blogs, social media content, email and mobile marketing, and web content. Operates in conjunction with and supplements national Contractor Nation digital content, campaigns, and tools with local content, expertise, and systems. Through such marketing efforts, generates sales leads for the company. Supports the management and mission of Woods Basement Systems, Inc.

ESSENTIAL FUNCTIONS:

1. Coordinates and writes content of marketing campaigns, including but not limited to web content and social media content.

1. Coordinates content, design, and production of marketing materials to reach current or potential customers including, but not limited to, blogs, case studies, email and mobile marketing initiatives, and other marketing and promotional items requested. 

1. Assists Director of Marketing in envisioning marketing strategies with the goal of creating as many sales leads as possible annually.

1. Regular and punctual attendance. 15-20 hours per week. Includes marketing and industry- specific assessments.

MARGINAL JOB FUNCTIONS:

1. Performs other related duties as assigned by management.

DIRECT REPORTS:

None

NECESSARY KNOWLEDGE, SKILLS, ABILITIES (KSAs) and TALENTS:

1. Knowledge of marketing principles and practices.
2. Skill in operating personal computer and Office programs.
3. Skill in graphic design.
4. Strong writing skills.

1. Strong written and verbal communication skills.
2. Willingness and ability to learn new things, including technical information.
3. Ability to understand, relate to, and communicate customers’ problems.
4. Possess talent and personal traits:
   • Collaboration
   • Time Management
   • Innovation
   • Business Acumen
   • Work Organization
   • Attention to Detail
   • Tenacity
   • Integrity
   • Coordination

EDUCATION AND EXPERIENCE:

1. Pursuing or expecting Bachelor’s degree in marketing, business administration, public relations, or communications-related field;
2. Interest and/or some experience in marketing, writing, communications or public relations.

   PHYSICAL REQUIREMENTS:                                                                                                                       0-24%                             25-49%                   50-74%                    75-100%

PHYSICAL DIMENSIONS for Lifting, Carrying, Pushing, Pulling:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to move objects. Job involves sitting most of the time. Jobs are sedentary if standing and/or walking are required only occasionally.

   NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this position. Such statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of this position. All employees are requested to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor. Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate. This document is subject to change at any time without notice.