Demo

Sales & Marketing LEader

Woodfin-Your Home Team
RICHMOND, VA Full Time
POSTED ON 5/27/2026
AVAILABLE BEFORE 7/26/2026

Who We’re Hiring:

RVA Graphics & Wraps is expanding our team looking for a Sales & Marketing Leader to come on board as we continue to grow.  This role is designed for a hands-on leader who can drive revenue growth, strengthen sales discipline, and help scale a high-performing team and culture while also overseeing an efficient production-based business.

The right candidate will be equally comfortable leading sales conversations with customers, reviewing pipeline performance, collaborating with install and production teams, and helping develop the people and systems needed to grow a mid-sized business.

The ideal candidate combines strong commercial instincts with operational credibility and people leadership. They understand how to grow revenue while maintaining accountability, customer experience, and team trust.

 

Who We Are:

Get set for an amazing journey with RVA Graphics & Wraps!  We’re experts at crafting custom vehicle wraps, eye-catching signs, banners, stickers, and digital prints that pop.  Our team is a dynamic mix of artists, entrepreneurs, and car enthusiasts, all driven by our passion for creating cutting-edge designs and top-quality signage for businesses.  Our guiding principles are Humility, Integrity, and Respect, leading us through the ever-changing world of creativity.  We’re on the lookout for talented, hardworking individuals to help us not just meet but exceed our clients’ expectations.

 

What You’ll Do:

Commercial Leadership

  • Own company revenue growth, marketing initiatives, sales performance, and pipeline development
  • Lead and improve the full sales process from lead generation through closing and account expansion
  • Develop and execute sales and marketing strategies aligned with company growth goals
  • Personally engage in key customer relationships and larger commercial opportunities
  • Build consistent forecasting, pipeline management, and KPI reporting processes
  • Improve lead quality, conversion rates, customer retention, and market visibility
  • Collaborate with ownership to establish annual growth targets and strategic priorities
  •  

 

Sales Leadership

  • Drive accountability without creating burnout
  • Mentor team members through active coaching, field support, and sales process improvement
  • Establish clear expectations, performance standards, and development plans
  • Help recruit and onboard future commercial talent as the business grows

 

Financial Leadership

  • Manage P&L performance with direct accountability for the financial success and profitability of the business
  • Lead the annual budgeting and forecasting process for the business
  • Monitor financial KPIs and implement corrective actions as necessary
  • Understand and manage the financial drivers of a growing service business, including labor utilization, project profitability, accounts receivable, and cash flow considerations

 

Operational Leadership

  • Work closely with production, installation, and operations leadership to ensure profitable execution
  • Develop credibility with shop and install teams through practical decision-making and operational awareness
  • Balance sales growth with production capacity, scheduling realities, and customer commitments
  • Participate in pricing strategy, margin management, and operational planning
  • Collaborate with corporate Safety team to ensure adherence with company policies to ensure a safe workplace

 

Marketing & Business Development

  • Oversee brand positioning, local market visibility, and customer acquisition initiatives
  • Help strengthen referral relationships, strategic partnerships, and repeat business channels
  • Guide digital marketing, outbound prospecting, and customer communication efforts
  • Identify new verticals, services, or geographic opportunities for growth
Qualifications:

What You’ll Bring:

  • 10 years of progressive sales, business development, or commercial leadership experience
  • Proven success in managing P&L and growing revenue in a service-based B2B company
  • Experience leading mid-sized teams in a hands-on environment
  • Strong financial and operational business acumen
  • Driving Requirements
    • Must have a valid Virginia driver’s license.
    • Must have positive points on state driving record.
    • Must be at least 21 years of age unless company approval is granted.
    • Must not have had a DUI, DWI, or reckless driving conviction in the last five years.
    • All driving records are run as part of our pre-employment process and reviewed at the discretion of the Safety Team.
  • Physical Requirements
    • Must be able to crawl, kneel, squat, and climb. 
    • Must be able to lift up to 50 pounds on a regular basis, unassisted. 
    • Must be able to stand and walk for extended periods of time. 

 

What We Offer:

RVA Graphics & Wraps offers a wide range of employee benefits, including:

  • A welcoming, family-oriented work environment that supports work/life balance.
  • 401K plan with Roth and Traditional options, including a 25% company match on up to 6% of your income.
  • Medical insurance with three plan choices, including Health Savings Account options.
  • Dental insurance with two plan choices.
  • Vision insurance coverage.
  • Flexible spending account.
  • Tuition reimbursement.
  • Access to apprenticeship training programs.
  • Scholarship opportunities for you and your family.
  • Paths for cross-training and career advancement.
  • Paid vacation and PTO that accrues from day one.
  • Employee Assistance Program for support when needed.

 

Not everyone may fulfill all the requirements listed here.  If you possess the necessary skills but are unsure about your background, please don’t hesitate to apply.  We welcome your application and are eager to explore the opportunity with you.  We’re constantly seeking individuals who can contribute to our company’s growth and success.

At RVA Graphics & Wraps, we are committed to cultivating an environment of mutual respect and inclusion.  We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, age, sex, national origin, gender, pregnancy, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, ethnic origin, or any other characteristic protected by federal, state or local laws.

All aspects of employment will be based on merit, competence, performance, and business needs, including the decision to hire, promote, discipline, or discharge.

Salary.com Estimation for Sales & Marketing LEader in RICHMOND, VA
$51,544 to $67,033
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