Director, Brand Marketing - Blue Apron

About Blue Apron:

Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share.

Blue Apron, part of Wonder Group, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are.

Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable.

About the role

We are looking for a strategic and creative Head of Brand Marketing to lead initiatives that enhance customer engagement, drive revenue growth, and strengthen Blue Apron’s brand position in the market. This role will oversee brand strategy, brand campaigns, brand partnerships, product marketing, merchandising, and social media, ensuring a cohesive and impactful brand presence. Reporting to the head of marketing, this leader will be responsible for growing and mentoring a high-performing marketing team. Key Responsibilities:

• People Leadership & Team Development: Build, mentor, and grow a high-performing marketing team. Foster a culture of collaboration, creativity, and continuous learning.

• Partnership Strategy: Identify, negotiate, and manage strategic partnerships that drive brand awareness, customer acquisition, and engagement. Collaborate with external brands to create co-branded campaigns and unique customer experiences.

• Content Strategy: Develop innovative content strategies to grow strengthen our brand voice and storytelling and deepen customer relationships.

• Brand Strategy & Campaigns: Develop and execute brand strategy and integrated marketing campaigns that drive awareness, customer acquisition, and loyalty.

• Social Media & Content: Lead social media strategy to grow engagement, enhance brand storytelling, and drive customer interaction.

• Merchandising & Promotions: Optimize merchandising efforts across all digital platforms, ensuring the right products are highlighted at the right time. Develop promotional strategies to drive purchase behavior and maximize revenue.

The experience you have

• 10 years of experience in brand marketing, with a proven track record of building incredible brands.

• Proven success in launching and scaling products through marketing initiatives.

• Excellent communication and storytelling abilities.

• Experience in partnership development and execution, including brand collaborations and influencer marketing.

• Exceptional leadership skills with experience managing and mentoring teams.

The way you work

• You have strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams

• You are a self-motivated and energetic individual with a high level of initiative who thrives in a fast-paced environment, is comfortable with ambiguity, and has a passion for continuous improvement

• You have an analytical mindset, with proficiency in tracking and reporting campaign performance metrics.

• You have a passion for food, culinary innovation, and delivering best-in-class customer experiences.

Base Salary: $210,000 - $220,500 per year.

Wonder Group uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.

Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.

#LI-Hybrid

Benefits

We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.

A final note

At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.

We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.