Manager, Business Development & Market Outreach - Physician Relations - Days - Full-Time

The Manager of Business Development and Market Outreach is responsible for expanding the hospital’s visibility, referral relationships, and market reach by developing strategic partnerships that support growth, service line awareness, and access to Woman’s services. This role leads outreach to healthcare providers, employers, community organizations, conference contacts, and other partners to connect patients and community members to hospital programs and services. The position supports growth through targeted outreach, health fairs, women’s health events, conferences, and employer partnerships, while working with leadership, marketing, physicians, and operational teams to identify opportunities, monitor performance, ensure compliance, and report outcomes.  

Requirements:

• Bachelor’s degree in Business, Healthcare Administration, or a related field
• Must have at least 2 years of experience in healthcare network development, physician relations, medical sales or a related field
• Must have a strong background in the healthcare industry with a proven track record of driving business growth and forming strategic
  partnerships
• This role requires a deep understanding of the healthcare market, including trends, challenges, and opportunities
• Must possess excellent communication and negotiation skills, be highly motivated, and have the ability to work independently as well as part of a team
• Must have the ability to travel locally up to 50% of the time.

Responsibilities:

• Develop and execute strategic plans for business development, service line growth, market outreach, , and network expansion.
• Increase awareness, referrals, and appropriate utilization of assigned hospital services by building relationships with the local healthcare providers,, business organizations, employers, civic leaders, and other external stakeholders.
• Identify and evaluate opportunities for expanding the hospital’s network through partnerships with physicians, clinics, women’s health organizations, employers, schools, nonprofits, and other partners that can support awareness, referrals, service line growth, or employer outreach
• Build and maintain strong relationships with key stakeholders, including physicians, practice leaders, service line leaders, community partners, business organizations, and civic groups.
• Develop and implement strategies to increase referrals to the hospital from existing and new partners.
• Serve as a primary point of contact for assigned network and market partners, addressing concerns, identifying opportunities, and ensuring satisfaction with the relationship.
• Address and resolve issues or barriers related to referrals, access, communication, service line promotion, community engagement, or partner relationships.
• Analyze market trends, patient needs, referral patterns, community needs, and the competitive landscape to identify growth opportunities for assigned service lines.
• Project future network, service line, and community outreach needs based on population growth, healthcare trends, market dynamics, community needs, and hospital capacity.
• Work with senior management to align business development, partnerships, and service line growth goals with the overall strategic objectives of the hospital.
• Support marketing, public relations, advertising, and outreach efforts to promote the hospital’s services to potential network partners, community partners, and target audiences.
• Collaborate with Marketing and Communications to support advertising campaigns, community messaging, public relations opportunities, sponsorship visibility, and service line promotion.
• Organize, support, represent or coordinate representation for outreach activities such as health fairs, women’s health awareness events, employer outreach events, conferences, physician networking opportunities, civic presentations, service line events, and other activities that increase and strengthen relationships with partners who can support hospital awareness, referrals, and service line growth.
• Partner with internal departments to ensurebusiness development and market outreach activities are aligned with operational readiness, service line goals, brand standards, and patient experience expectations.
• Track and analyze referral patterns, outreach activity, engagement outcomes, event participation, partner activity, and other key performance indicators.
• Prepare regular reports for hospital leadership on business development activity, service line growth, partnership performance, outreach outcomes, and market opportunities.
• Use data to identify areas for improvement and make recommendations for network expansion, market outreach, service line promotion, or partnership refinement.
• Ensure that all business development, market outreach, advertising-related, and partnership activities comply with regulatory requirements and hospital policies. Maintain up-to-date knowledge of healthcare regulations, industry standards, and appropriate marketing and referral guidelines.
• Develop and manage budgets for assigned business development, market outreach, sponsorship, and community partnership activities. Monitor cost-effectiveness and return on investment for assigned initiatives.
• Work collaboratively with the Manager, Business Development & Physician Recruitment to coordinate outreach priorities, avoid duplication of effort, share market intelligence, and present a unified business development strategy for the hospital.
• Maintain strong internal communication with service line leaders and hospital leadership to ensure business development activities are coordinated, strategic, and aligned with organizational priorities.

Schedule:

Salary/Exempt

Full-Time; Monday - Friday

Salary based on experience.

A Work Experience with Purpose

Woman’s is one of the largest specialty hospitals in the country dedicated to the care of women and infants. Nationally recognized for exceptional patient care, innovative programs, and a supportive work environment, we consistently exceed state and national benchmarks for patient satisfaction—a reflection of our commitment to those we serve.

We’re home to Louisiana’s largest delivery service and perform thousands of procedures annually, including over 8,500 surgeries and 35,000 breast procedures. Woman’s was the first hospital in the Baton Rouge area to earn Magnet designation for nursing excellence, and we’re honored to be named one of Modern Healthcare’s Best Places to Work in Healthcare year after year.

We are proud of the care our staff provides to patients—and to one another—every day.

For more information or to contact our recruiting team, email us at hrjobs@womans.org.

Woman’s Hospital is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law.