What are the responsibilities and job description for the Lead Product Manager - GTM position at Wolters Kluwer?
About The Role
The GTM Lead Technology Product Manager is responsible for independently executing specialized tasks critical to the success of our technology products. This role combines deep product management expertise with strategic go-to-market leadership. The individual will lead product enhancements, user experience improvements, and market-facing initiatives to ensure our offerings meet customer needs and align with business objectives.
This role also includes overseeing the day-to-day activities of Technology Product Managers, providing guidance, support, and strategic direction to ensure team alignment with product goals and organizational priorities.
Key Responsibilities
The GTM Lead Technology Product Manager is responsible for independently executing specialized tasks critical to the success of our technology products. This role combines deep product management expertise with strategic go-to-market leadership. The individual will lead product enhancements, user experience improvements, and market-facing initiatives to ensure our offerings meet customer needs and align with business objectives.
This role also includes overseeing the day-to-day activities of Technology Product Managers, providing guidance, support, and strategic direction to ensure team alignment with product goals and organizational priorities.
Key Responsibilities
- Lead the development, enhancement, and lifecycle management of technology products.
- Conduct in-depth market research and competitive analysis to inform product strategy.
- Drive user experience and interface design improvements.
- Align product initiatives with strategic business goals.
- Manage go-to-market planning, including campaign design, execution, and performance analysis.
- Lead beta testing programs and analyze results to guide product decisions.
- Implement customer feedback loops to continuously improve product offerings.
- Coordinate cross-functional teams including engineering, marketing, sales, and support.
- Develop and maintain comprehensive product documentation and roadmaps.
- Represent the voice of the customer through direct engagement and VOC activities.
- Oversee the day-to-day activities of Technology Product Managers, ensuring effective execution and alignment with strategic objectives.
- Deliver compelling presentations to internal stakeholders and external audiences.
- Bachelor’s degree in Business, Accounting, Technology, or a related field (or equivalent experience).
- 5 years of experience in product management, preferably in the tax & accounting software industry or a public accounting firm.
- Proven ability to lead cross-functional initiatives and manage complex projects.
- Strong experience in customer engagement and translating insights into product strategy.
- Demonstrated success in go-to-market planning and execution.
- Excellent communication skills, with experience presenting to executive and large audiences.
- Product Enhancements & Lifecycle Management– Expertise in managing product evolution from concept to retirement.
- Market Research & Competitive Analysis– Ability to lead sophisticated research initiatives.
- User Experience Optimization– Skilled in improving UX/UI to enhance customer satisfaction.
- Go-to-Market Strategy– Proficient in campaign planning, execution, and performance tracking.
- Cross-Functional Leadership– Effective collaboration across engineering, marketing, and sales.
- Data-Driven Decision Making– Strong analytical skills to guide product direction.
- Strategic Thinking– Ability to align product initiatives with business goals.
- Customer-Centric Mindset – Experience in VOC activities and customer engagement.