What are the responsibilities and job description for the Social Media Coordinator position at WOLFpak?
WOLFpak is a Southern California-based brand specializing in functional athletic backpacks designed to meet the needs of active individuals. Founded by a body-building enthusiast and dedicated family person, the brand combines durability, style, and practicality. WOLFpak is passionate about supporting an active lifestyle while fostering a strong sense of community. Their products are designed to inspire and empower customers to embrace their journeys with confidence and purpose.
We are seeking a full-time, on-site Social Media Coordinator to join our team in Huntington Beach, CA. This individual will be responsible for managing and growing WOLFpak’s social media presence across various platforms. Day-to-day tasks include creating, scheduling, and publishing engaging content, monitoring social media trends, interacting with followers, and analyzing performance metrics to refine strategies. The Social Media Coordinator will also collaborate with the marketing team to align social media efforts with overall brand initiatives, promotions, and campaigns.
- Proficiency in Social Media Management, including content creation, scheduling, and platform analytics tools.
- Skills in Graphic Design, Video Editing, and basic Photography for producing visually appealing content.
- Experience with Digital Marketing strategies, Campaign Planning, and Community Engagement.
- Strong Communication and Writing abilities suitable for creating compelling and error-free posts and captions.
- Detail-oriented with the ability to analyze performance metrics and adapt strategies accordingly.
- Proactive and highly organized, capable of managing multiple projects simultaneously in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- Passion for fitness, wellness, or outdoor activities is a plus.