Growth Marketing Manager

About Woden

The brands who tell—and live—the best stories will win their market.

How brands connect with people has been upended by technology. AI, social media, short-form video, email, messaging apps—they all feel new and different. But the way people use them isn’t: We’re experiencing a digitally-fueled reimagination of the oral (storytelling) tradition.

In this digitoral era, the brands who will win are those defined by a story that converts their prospects to customers and customers into evangelists.

Woden creates strategic narratives for essential brands and makes sure that story is told across the entire customer journey.

We’re building the first agency of our kind. And we’re looking for curious, deliberate, and insightful people to join us.

The Role

We’re recruiting a Growth Marketing Manager to own Woden’s growth and marketing efforts.

We have a proven messaging framework, established ICP, and buyer personas already in place, and a ton of great content to work with.

We need a resourceful growth marketing manager to get in front of the right audience through the right channels with the right content.

You’ll blend strategy with scrappy execution, use data to prioritize, and partner closely with our Managing Partner plus Sales and Client Success. You’re resourceful with a focused budget and energized by measurable impact.

You’re a great fit for this job if you’re creative—but purposeful. At our core we’re storytellers, but clients ask us to apply story to the strategic challenges they’re facing in their business. We’d like to add a team member who’s curious, highly analytical and results-driven, and can see the potential in a brand to become bigger than it is today.

What You’ll Do

You’ll own Woden’s growth engine end-to-end: turn our StoryGuides, thought leadership, and IP into qualified pipeline.

• Own and execute Woden’s go-to-market plan across the full digital landscape (paid, owned, earned)
• Manage Woden’s LinkedIn Ads, Google Ads end-to-end
• Own and execute Woden’s weekly email newsletter and nurture programs in HubSpot
• Build brand awareness and outreach campaigns
• Manage and evolve Woden’s website, including implementing SEO best practices and high-intent content, and managing G4 Analytics
• Coordinate with outside agencies and partners for video and email marketing, among others
• Own Woden’s social proof strategy, including managing Woden’s Clutch page, case studies, testimonials, and LinkedIn presence

Your Skills and Qualifications

• 3-4 years of B2B marketing with hands-on campaign ownership and measurable pipeline impact
• You’re proficient in Hubspot (email, automation, lists), GA4, Google Ads, and LinkedIn Ads
• Experience marketing for high-ticket B2B services preferred
• You have a working knowledge of Google Adwords and Linkedin Ads
• You have familiarity with AI tools such as Clay or Telescope
• You’re a strong writer who can repurpose long-form content into high-performing ads, emails, and posts
• You’re dynamic and agile; change doesn’t throw you off your game
• You have a builder mentality, and want to put your stamp on creating something huge
• You’re an analytical operator who’s comfortable with experimentation, tracking, and tying work to revenue impact
• You must live in the Philadelphia, PA area and are authorized to work in the U.S.

Our Culture

Woden’s mission is to transform purposeful companies into essential brands. The right

candidate is tenacious and hungry to advance that, while exhibiting our core values:

• Mission-Obsessed

• Craves Success

• Radically Candid

• Team-First

• Creatively Curious

**We work collaboratively onsite in our Philadelphia, PA office daily.**

Benefits of Working at Woden

• Competitive Base Salary with Incentive Bonuses

• Annual Profit-Sharing Bonus

• Unlimited PTO

• Competitive Health Insurance Plans

• Dental, Vision, and Commuter benefits

• 401k Plan with Employer Match

• Snacks and Monday team lunch

• Office dog for cuddles!

Compensation

Base salary of $66,000 and incentive bonus totaling $78,000 annually