Demo

Sales Trainer - Great Lakes Area

WM
Plymouth, MI Full Time
POSTED ON 4/11/2026
AVAILABLE BEFORE 5/25/2026
Quick Snapshot

The Sales Trainer for the Great Lakes Area (GLA) will be focused on the training and development of our Sr. Account Executives (outside sales) and Account Executives (inside sales) in the GLA market area. Qualified candidates should live in the states of GLA, which include MI, IN, and OH, preferably local to the Detroit area, with market area headquarters in Plymouth, MI. At least 50% travel will be expected, with the ability to work from home when not on the road or making in-office visits.

I. Job Summary


This Area level position drives efficiency improvement, profitable revenue growth, and provides training and development for the Inside and Outside Sales Teams. This position reports to the Area Sales Director or their designee.

II. Essential Duties and Responsibilities

- Design and deliver training programs focused on communication, active listening, objection handling, and consultative selling.

- Executes ongoing training that provides both formal training and informal coaching sessions to both Inside and Outside Sales Representatives.
- Participates in training and coaching the Inside Sales and Outside sales staff. Creates and delivers quality training programs as required to increase the effectiveness of employees.
- Assesses training needs, develops and enhances new and existing training programs which consistently meet the goals and needs of the company and the end-user. Determines training needs from input given by the field and sales leadership team.
- Continually evaluates the effectiveness of all programs for updating and enhancements.
- Provide structured feedback to reps and managers to support continuous improvement.

- Maintain a consistent training cadence that aligns with sales cycles and business priorities.

- Facilitate workshops on negotiation, conflict resolution, and emotional intelligence
- Other duties as assigned.

III. Qualifications

A. Required Qualifications

- Bachelor's Degree (accredited), or in lieu of degree
- High School Diploma or GED (accredited) and four (4) years of relevant experience
- 2 years in direct business-to-business sales

B. Preferred Qualifications
- 2 years of sales training experience
- Experience with salesforce.com


IV. Physical Requirements

Listed below are key points regarding physical demands, physical and occupational risks, and the work environment of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. This job is a combination of work from home, in-the-field training, and in-office. When in the office, this job operates in a professional office environment and routinely requires the use of standard office equipment such as computers, phones, copy machines, etc.

V. Benefits


At WM, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance and Short Term Disability. As well as a Stock Purchase Plan, Company match on 401K, and more! Our employees also receive Paid Vacation, Holidays, and Personal Days. Please note that benefits may vary by site.


If this sounds like the opportunity that you have been looking for, please click Apply.

Salary.com Estimation for Sales Trainer - Great Lakes Area in Plymouth, MI
$80,513 to $100,338
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