What are the responsibilities and job description for the Advertising Sales Account Executive position at WJRT, Inc. ABC12?
This is an entry level position for an Account Executive
GENERAL RESPONSIBILITIES:
- Build, present, sell, and execute cross-platform advertising campaigns
- Create client re-caps, demonstrating delivery and effectiveness of advertising campaigns
- Maintain and sell existing TV and digital accounts
- Prospect and sell new business, using television and digital products
- Ability to make face to face outside sales visits
- Identify business opportunities by identifying prospects, learn their business, and propose solutions
- Present marketing/advertising ideas to area businesses.
QUALIFICATIONS:
- A 4-year college degree or equivalent professional experience is preferred
- Customer-service oriented, self-motivated, and possess strong local contact
- Excellent computer knowledge (Microsoft Office, Word, Excel and Powerpoint
- Proficient with mobile digital technology
- Outstanding written and verbal presentation skills and Organizational skills
- An intense desire to succeed in a commission-based sales environment
- A pre-employment and random drug screening is required
- Must have a good driving record
- Professional appearance a must
- Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
- Ability to overcome objections
- Meet and exceed monthly broadcast and digital goals
- Must reside within the WJRT viewing area