What are the responsibilities and job description for the Account Manager position at WJBF NewsChannel 6?
Company Description WJBF NewsChannel 6 is an ABC affiliate in Augusta, Georgia, and part of Nexstar Media Group, with a long-standing history since 1953. The station has repeatedly earned the Georgia Association of Broadcasters "Station of the Year" award for excellence in broadcasting and community service. Guided by a mission to serve, anticipate, and positively impact the community, WJBF focuses on informing the CSRA with high-quality news coverage. The station operates with full-time capital reporters in Atlanta, GA and Columbia, SC, three meteorologists, the area’s only LIVE Doppler Radar, and the largest news staff in the CSRA. Team members join a newsroom that values public service, journalistic integrity, and strong relationships with viewers and clients.
Role Description The Account Manager is a full-time, on-site role based in Augusta, GA, responsible for developing and maintaining strong relationships with advertising clients and business partners. Day-to-day tasks include identifying prospective clients, conducting needs assessments, and presenting multi-platform advertising solutions that align with client objectives and station offerings. The role involves preparing proposals, negotiating contracts, managing campaign details, and coordinating with internal departments such as sales, traffic, and creative to ensure accurate and timely execution of advertising schedules. The Account Manager monitors campaign performance, provides regular reporting, and recommends optimizations to maximize client results and revenue. This role also requires consistent outreach, attending community and station events, and staying informed about market trends and WJBF’s news and digital products.
Qualifications
- Client relationship and account management skills, including consultative selling, customer service, and the ability to build long-term partnerships.
- Sales and negotiation abilities, with experience in presenting solutions, handling objections, and closing deals in media, advertising, or related industries.
- Marketing and media knowledge, such as understanding broadcast, digital, and social media platforms, audience targeting, and campaign performance metrics.
- Organizational and analytical skills, including managing multiple accounts, tracking details, using CRM or sales tools, and interpreting data to inform recommendations.
- Strong written and verbal communication skills, with the ability to create clear proposals, deliver persuasive presentations, and collaborate effectively with internal teams.
- Ability to work on-site in Augusta, GA, maintain a professional presence with clients, and participate in local events and meetings as needed.
- Relevant experience in advertising sales, media account management, or business development; prior experience in broadcast or digital media is beneficial.
- Associate or bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent combination of education and experience.
- Proficiency with standard office software and sales platforms (e.g., Microsoft Office, CRM systems), and a valid driver’s license for