What are the responsibilities and job description for the Leasing & Marketing Consultant position at Wizehire?
The Leasing & Marketing Consultant is responsible for the day-to-day operations of Cava’s mixed residential and commercial portfolio. This role focuses on maintaining peak occupancy through strategic advertising, market research, high-impact property tours, and expert lead conversion. A successful candidate will serve as the primary brand ambassador for Cava Property Management, ensuring every prospective and current tenant receives professional, prompt, and courteous service.
Compensation
$50,000 - $60,000 yearly
Responsibilities
Marketing & Advertising Strategy
Cava Companies is a local leader in the residential real estate industry and residential rental management business. We are a medium-sized business consisting of top-producing, friendly, and positive people. Our senior management and staff have extensive experience in real estate development, finance, economic development, project management, leasing, and property management. We have in-depth knowledge of the Richmond market, contacts, and the growth trend of this great city.
Compensation
$50,000 - $60,000 yearly
Responsibilities
Marketing & Advertising Strategy
- Digital Advertising Create and manage compelling property listings across platforms such as CoStar, LoopNet, Zillow, and Apartments.com to ensure maximum visibility.
- Social Media Engagement Maintain an active presence on social platforms (Instagram, Facebook, LinkedIn) to showcase available inventory and community highlights.
- Content Creation Capture high-quality photos and videos of residential and commercial spaces for use in marketing collateral and virtual tours.
- Performance Tracking Analyze the effectiveness of various advertising sources and adjust strategies to optimize the marketing budget and cost-per-lead.
- Collateral Management Develop and distribute promotional materials, including flyers, brochures, and email newsletters, to prospective tenants and local businesses.
- Lead Management Manage the full leasing lifecycle from initial inquiry to lease execution; track all leads and advertising sources via guest card entry and CRM tools.
- Property Tours Professionally showcase available homes and commercial spaces, tailoring presentations to meet the specific needs and preferences of prospects.
- Closing Utilize strong closing techniques to meet or exceed monthly revenue and occupancy goals.
- Application Processing Manage the screening process, including application review and the efficient processing of administrative forms and background checks.
- Market Research Conduct regular market surveys of the Richmond and surrounding areas to stay competitive on pricing and concessions.
- Curb Appeal & Branding Conduct routine inspections of "market-ready" homes to ensure cleanliness; report on property curb appeal and suggest enhancements to attract prospects.
- Outreach Engage in community outreach and stay abreast of industry trends and local property management regulations.
- Lease Administration Communicate lease terms clearly to tenants; manage utility transfers for vacancies/move-ins and coordinate vendor services like lawn maintenance.
- Maintenance Liaison Collaborate with the maintenance team to log preventive maintenance and delegate work orders resulting from resident requests.
- Interdepartmental Collaboration Work cross-functionally with Cava’s construction, sales, and accounting divisions to ensure seamless property transitions.
- Customer Service Act as the primary point of contact for resident concerns, resolving issues with a "solution-oriented" mindset.
- Compliance Maintain a deep understanding of Fair Housing Standards and local landlord-tenant laws to ensure 100% compliance in all interactions.
- Professionalism Maintain a polished, professional appearance and a positive demeanor as a representative of Cava.
- Proven experience in leasing (residential, commercial, or both).
- Experience in digital marketing or social media management for real estate is preferred.
- Strong verbal and written communication skills with a "cheerful and professional" phone presence.
- Proficiency in property management software (Yardi) and Microsoft Excel.
- Deep knowledge of the Richmond, VA real estate market.
- Ability to solve problems independently while keeping the Supervisor informed.
Cava Companies is a local leader in the residential real estate industry and residential rental management business. We are a medium-sized business consisting of top-producing, friendly, and positive people. Our senior management and staff have extensive experience in real estate development, finance, economic development, project management, leasing, and property management. We have in-depth knowledge of the Richmond market, contacts, and the growth trend of this great city.
Salary : $50,000 - $60,000