What are the responsibilities and job description for the Online Acquisition Manager position at Withings?
About Withings:
Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009.
Since then, we introduced the first activity and sleep tracking analog watch, and the first Bluetooth enabled, portable blood pressure monitor. Our products enable ordinary people to effortlessly keep track of their activity, sleep, weight, heart health, and more. Our award-winning ecosystem also includes an advanced sleep-tracking mat, and medically accurate devices for precise and effortless blood pressure and body temperature monitoring.
As part of our preventative health strategy, we've developed new devices which enable our users to detect undiagnosed chronic conditions, such as atrial fibrillation and breathing disturbances.
In North America, we partner with Amazon, Apple, Best Buy, and other retailers. Our products are also used in diabetes prevention programs, remote patient monitoring initiatives, and university-led clinical studies, and our free application, Health Mate, has millions of active users around the globe.
About the Role:
Reporting directly to the E-Commerce Director, the Online Acquisition Team Lead will play a key role in accelerating Withings' global growth. You'll build and execute high-impact online marketing strategies that attract new customers, increase product consideration, boost traffic, and drive conversions on withings.com. You will manage our paid media ecosystem end-to-end, guide partners and agencies, oversee a multi-million-dollar budget, and ensure best-in-class performance tracking. This role collaborates closely with Studio & Content, Growth & Ops, Data Analytics, CRM, Web, Brand Marketing, Finance, and Legal.
Responsibilities:
Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009.
Since then, we introduced the first activity and sleep tracking analog watch, and the first Bluetooth enabled, portable blood pressure monitor. Our products enable ordinary people to effortlessly keep track of their activity, sleep, weight, heart health, and more. Our award-winning ecosystem also includes an advanced sleep-tracking mat, and medically accurate devices for precise and effortless blood pressure and body temperature monitoring.
As part of our preventative health strategy, we've developed new devices which enable our users to detect undiagnosed chronic conditions, such as atrial fibrillation and breathing disturbances.
In North America, we partner with Amazon, Apple, Best Buy, and other retailers. Our products are also used in diabetes prevention programs, remote patient monitoring initiatives, and university-led clinical studies, and our free application, Health Mate, has millions of active users around the globe.
About the Role:
Reporting directly to the E-Commerce Director, the Online Acquisition Team Lead will play a key role in accelerating Withings' global growth. You'll build and execute high-impact online marketing strategies that attract new customers, increase product consideration, boost traffic, and drive conversions on withings.com. You will manage our paid media ecosystem end-to-end, guide partners and agencies, oversee a multi-million-dollar budget, and ensure best-in-class performance tracking. This role collaborates closely with Studio & Content, Growth & Ops, Data Analytics, CRM, Web, Brand Marketing, Finance, and Legal.
Responsibilities:
- Lead all paid acquisition channels (SEA, Paid Social, YouTube, Affiliates, Display, Native Ads) to drive qualified traffic, consideration, and revenue.
- Define and execute growth strategies to meet revenue and margin targets and strengthen D2C as our primary sales channel.
- Manage and optimize a multi-million-dollar budget across key global markets.
- Analyze performance, adjust the media mix, and maximize ROAS and growth.
- Partner with Brand Marketing on digital brand awareness and product launch campaigns.
- Ensure flawless tracking, tagging, and measurement across campaigns.
- Develop creative concepts for advertising in alignment with brand guidelines.
- Continuously refine audiences and optimize paid funnel and landing pages.
- Manage and mentor a Paid Acquisition Specialist/Coordinator.
- Share best practices and align reporting with Amazon and channel marketing teams.
- Use tools including Meta Ads Manager, Google Ads, Google Sheets, Northbeam, and Motion
- 5 years in paid acquisition, growth, or performance marketing (D2C/e-commerce preferred).
- Proven success scaling paid media and meeting revenue/ROAS goals.
- Experience managing agencies and multi-market campaigns.
- Comfort working in fast-paced, global environments.
- Technical Skills: SEA (Google, BING), Paid Social (Meta, TikTok), Analytical skills (Excel, GSheet), Google Tag Manager, SEO Basics (GSC)
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Free Food & Snacks
- Fitness Club Reimbursement
- Healthcare & Dependent Care FSA
- Commuter FSA
- Bike-to-work benefit
- Beta Testing of our products
Salary : $90,000 - $100,000