What are the responsibilities and job description for the Director of Sales position at Wisoman Foods Inc.?
About Us
Wisoman Foods Inc. produces, with a passion, high quality innovative flatbreads- tortillas and ethnic flatbreads. Our business model allows us to offer best in class products at an exceptional value to our customers. Our state of the art tortilla manufacturing plant boasts full automation from mixing all the way through packaging. This automation ensures the best in food safety, consistency and quality. Come join our dynamic team!
Job Description
We are seeking a motivated and experienced Director of Sales to lead revenue growth and build strong customer partnerships for our fast-growing food manufacturing company. This role is hands-on and ideal for someone who thrives in a small business environment, understands the CPG/ food-service landscape, and is passionate about bringing high-quality, clean-label food products to market.
As Director of Sales, you will develop and execute strategic sales plans aligned with company goals, drive account growth in retail and food service channels, and support private-label and branded programs. You will report directly to the CEO and work closely with our operations, R&D, and marketing teams to support new product launches and expansion.
Responsibilities:
- Develop, implement and achieve strategic sales and marketing plans and objectives that conform to company’s revenue goals and strategic initiatives.
- Understand customer business needs. Build strategies to drive mutually beneficial results.
- Manage annual, quarterly and monthly sales targets. Establish a plan for achieving them.
- Researches sources for developing prospective customers and for information to determine their potential.
- Demonstrate expertise in a variety of the field’s concepts, practices, and procedures.
- Manage, communicate with sales reps and brokers to elevate sales, and deliver effective presentations & training
- Expedites the resolution of customer problems and complaints.
- Evaluate, analyze, and improve the effectiveness of the sales and marketing process and systems.
- Take action in innovation pipeline with extensive involvement of R&D, product design, manufacturing, brand strategy, sales/marketing implementation
Qualifications:
- Bachelor’s degree in Business, Marketing, or related field; MBA a plus
- 3–5 years of CPG or food-service sales experience, with demonstrated success driving revenue
- Experience in natural and organic foods required; bakery or baked-goods category experience preferred
- Hands-on leader comfortable working in a growing, entrepreneurial environment
- Experience managing brokers, sales reps, or small sales teams
- Highly organized, strong communicator, and skilled in presenting to customers
- Proficient in Microsoft Office and business tools; tech-savvy and open to learning new platforms
- Self-starter with a continuous improvement mindset
- Willingness to travel up to 30–50%, including occasional nights and weekends