Business Analyst / Project Manager - Website Development

We are seeking a Business Analyst / Project Manager with experience managing digital initiatives and ongoing website operations to join our global marketing team. In this role, you will work closely with the marketing teams in the U.S. and Europe and serve as a bridge between Marketing and Development. You will support the day-to-day management of website enhancements, sprint planning, and issue resolution through JIRA boards and internal calls. You will also help drive the continuous optimization of our websites, ensuring that updates, new features, and improvements are delivered efficiently and aligned with business priorities.

This role is open to candidates located in the greater New York metropolitan area or within a commutable distance.

• Functioning as the main liaison between regional Marketing and Development teams to manage daily website projects and sprint cycles.
• Coordinating and prioritizing website enhancement requests, bug fixes, and new feature rollouts through JIRA.
• Leading sprint planning, backlog grooming, and standups to ensure smooth execution of web initiatives.
• Gathering and documenting business requirements for web enhancements, marketing tools, and system integrations.
• Translating business needs into detailed functional and technical specifications for development teams.
• Overseeing quality assurance (QA) and user acceptance testing (UAT) to ensure deliverables meet business and compliance standards.
• Collaborating with marketing stakeholders and developers to implement changes and monitor their impact.
• Maintaining alignment between global and regional teams to support a consistent user experience and messaging.
• Analyzing website performance metrics, user behavior, and conversion rates to identify optimization opportunities.
• Recommending enhancements to improve user experience (UX), site functionality, and overall digital engagement.
• Providing data-driven insights and recommendations to support business goals.
• Defining and prioritizing project backlogs to ensure timely delivery of web enhancements.
• Ensuring web solutions align with security best practices and regulatory requirements (GDPR, ADA, etc.).

• 5 years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing.
• Undergraduate degree in Business, Information Systems, Marketing, or a related field.
• Hands-on experience with headless CMS platforms, including schema design, custom inputs, and workflow configuration; experience with complex, multi-regional, multi-lingual website setups.
• Strong understanding of web technologies, content management systems (CMS), and digital workflows.
• Familiarity with web analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, or Hotjar.
• Understanding of SEO principles and how they influence content structure and site performance.
• Experience working in a collaborative, fast-paced environment using Agile methodologies and tools such as JIRA to manage timelines, priorities, and stakeholder communication.
• Excellent problem-solving skills, logical reasoning, and an analytical mindset.
• Strong organizational and interpersonal skills, with the ability to prioritize multiple requests effectively.

• Experience in financial services or other regulated industries. 
• Basic understanding of HTML, CSS, and JavaScript frameworks, with knowledge of API integrations within a headless CMS environment.
• Agile or Business Analysis certifications (e.g., CSPO, CBAP, SAFe) are a plus.

Benefits for this Role:

WisdomTree offers a comprehensive and competitive benefits package designed to support the health, financial security and overall well-being of our employees. Benefits include:

·       medical, dental and vision coverage with multiple plan options;

·       health savings and flexible spending accounts;

·       employer-paid life, disability and business travel insurance;

·       401(k) plan with company match;

·       flexible paid time off;

·       educational reimbursement programs;

·       wellness and fitness activities;

·       paid parental leave; and

·       volunteer time off

All such benefits are subject to the terms and conditions of WisdomTree’s benefits plans and policies.

About Us:

WisdomTree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, private market investments and digital asset-related products. Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses. Leveraging the latest financial infrastructure, we create products that emphasize access and transparency and provide an enhanced user experience. Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our institutional platform, WisdomTree Connect™, blockchain-native digital wallet, WisdomTree Prime®*, and have expanded into private markets through the acquisition of Ceres Partners’ U.S. farmland platform.

*The WisdomTree Prime digital wallet and digital asset services and WisdomTree Connect institutional platform are made available through WisdomTree Digital Movement, Inc., a federally registered money services business, state-licensed money transmitter and financial technology company (NMLS ID: 2372500) or WisdomTree Digital Trust Company, LLC, in select U.S. jurisdictions and may be limited where prohibited by law. WisdomTree Digital Trust Company, LLC is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business. Visit https://www.wisdomtreeprime.com,  the WisdomTree Prime mobile app or https://www.wisdomtreeconnect.com for more information.

Work Smart:

Headquartered in New York City, WisdomTree embraces a “Work Smart” philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness. Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.

Mission, Vision & Values:

WisdomTree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best structured access to global asset classes, empowering clients through innovative solutions and long-term performance. WisdomTree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global team. We welcome the applications of qualified individuals who will support this mission and thrive in our collaborative and empowering work environment.

Learn more at https://www.wisdomtree.com

WisdomTree is proud to be an Equal Opportunity Employer, committed to the consideration of all applicants and existing employees for all positions, and we evaluate qualified applicants without regard to race, color, religion, creed, sex, gender, age, national origin or ancestry, ethnicity, physical or mental disability, veteran status, marital status, sexual orientation, pregnancy, citizenship status, genetic information, or any other status or condition protected by applicable law.

Salary : $85,000 - $95,000