What are the responsibilities and job description for the Field Marketing Representative position at Wisconsin Lottery?
The Wisconsin Lottery has generated over $18 billion in revenue since its inception in 1988, with over 93% of revenue going back to winners, retailers, and Wisconsin homeowners. Featuring a variety of games such as Megabucks, Badger 5, Mega Millions, Powerball, and instant scratch games, the Lottery provides engaging gaming experiences. Dedicated to community engagement, the Lottery offers opportunities for players to join its Players Club to receive updates, winning numbers, and special promotions. The Wisconsin Lottery supports the local community through contributions and impactful initiatives, ensuring a positive player and community relationship.
This is a full-time, on-site role located in Madison, WI, for a Field Marketing Representative. The representative will manage relationships with retail partners, promote Wisconsin Lottery products, and execute marketing initiatives in assigned territories. Responsibilities include organizing in-store promotions, training retailers on lottery products and sales strategies, providing exceptional customer support, and analyzing sales trends. Collaboration with internal teams to develop effective campaigns and participating in community events may also be required.
- Proficiency in Field Marketing and Sales to promote products effectively and meet revenue goals.
- Strong Relationship Building and Customer Service skills for fostering partnerships with retailers and engaging with customers.
- Excellent Communication skills for delivering presentations, conducting training sessions, and maintaining professional correspondence.
- Self-motivated with the ability to work independently and manage time effectively in a field-based role.
- Experience in marketing or sales roles is preferred. Knowledge of the gaming or lottery industry is an advantage.
- Valid driver’s license and ability to travel within the assigned territory.