What are the responsibilities and job description for the Full-Time Content Creator position at Wisconsin Athletic Club LLC?
Full-Time Content Creator
Wisconsin Athletic Club
The Wisconsin Athletic Club is looking for a creative, organized, and community-focused Full-Time Content Creator to help bring our clubs to life through social media. This role is perfect for someone who enjoys the storytelling of fitness and understands how to create engaging content while maintaining a cohesive brand presence.
Our mission is to “make a difference in people’s lives,” and we are looking for someone who can help communicate that message through meaningful, positive, and inspiring content across our social platforms.
Responsibilities
- Capture high-quality photo and video content throughout the club including:
- Group fitness classes
- Personal training sessions
- Member experiences
- Club events and workshops
- Wellness and recovery spaces
- Facility updates and amenities
- Create engaging Instagram and Facebook content that aligns with WAC brand standards
- Schedule content through Buffer in accordance with the monthly content calendar
- Assist in creating:
- Reels
- Instagram Stories
- Carousel posts
- Motivational and educational content
- Collaborate with club leadership, trainers, and instructors to highlight programs and community engagement
- Ensure content remains professional, welcoming, informative, and community-oriented
- Help maintain balanced representation of all WAC locations and services
- Attend occasional club events or special programs for content coverage
Qualifications
- Experience creating content for Instagram, Facebook and YouTube
- Strong photography and video skills using a smartphone
- Basic editing skills with CapCut
- Understanding of social media trends while maintaining brand consistency
- Ability to work independently and stay organized with deadlines
- Strong communication skills and attention to detail
- Passion for fitness, wellness, and community engagement preferred
- Comfortable interacting with members and staff in a professional manner
Preferred Skills
- Experience shooting and editing vertical video content
- Knowledge of social media best practices and engagement strategies
- Ability to write concise, upbeat captions
- Familiarity with Buffer or other scheduling platforms
- Creative eye for lighting, composition, and storytelling
Brand & Content Expectations
- Create authentic, minimally edited content that reflects real experiences at the WAC
- Maintain a clean, cohesive visual style across platforms
- Follow all privacy and consent guidelines, especially regarding minors
- Avoid overly sales-focused content
- Ensure all posts are grammatically correct, positive, and aligned with WAC values
- Focus on inspirational, educational, and community-driven storytelling
Position Details
- Full-time hours with flexible scheduling; evenings and weekends may be required for events or classes
- Opportunity to grow creatively within a collaborative marketing and branding environment
Ideal Candidate
You are creative, reliable, and passionate about creating content that inspires people to live healthier lives. You enjoy capturing genuine moments, staying current with social media trends, and helping build a strong fitness community both online and in person.