What are the responsibilities and job description for the Digital & Connected TV Account Executive position at WISC-TV?
Alpena, WI
About The Role
Are you passionate about the evolving landscape of digital advertising and Connected TV (CTV)? Join our innovative team in Alpena, Michigan, and Phase 3 Digital, where you’ll lead the charge in helping local businesses thrive through powerful digital marketing and streaming strategies.
As a Digital & Connected TV Sales Executive, your primary focus will be driving revenue through dynamic digital ad solutions — including OTT/CTV, programmatic display, social media, and more. You’ll also have the opportunity to incorporate traditional television into well-rounded campaigns, ensuring clients receive the best mix of modern and legacy media to meet their goals.
Key Responsibilities
We are an Equal Opportunity Employer and 100% Drug Free Workplace.
About The Role
Are you passionate about the evolving landscape of digital advertising and Connected TV (CTV)? Join our innovative team in Alpena, Michigan, and Phase 3 Digital, where you’ll lead the charge in helping local businesses thrive through powerful digital marketing and streaming strategies.
As a Digital & Connected TV Sales Executive, your primary focus will be driving revenue through dynamic digital ad solutions — including OTT/CTV, programmatic display, social media, and more. You’ll also have the opportunity to incorporate traditional television into well-rounded campaigns, ensuring clients receive the best mix of modern and legacy media to meet their goals.
Key Responsibilities
- Lead with digital: build strategic, data-driven campaigns across CTV, OTT, streaming audio, programmatic, and social platforms.
- Identify new prospects and present forward-thinking marketing strategies tailored to their digital goals.
- Collaborate with internal teams to deliver impactful campaigns and optimize client results.
- Maintain a working knowledge of linear TV offerings to supplement digital campaigns when appropriate.
- Stay current with trends in digital advertising and streaming technology.
- Consistently meet and exceed digital revenue goals.
- Demonstrated success in digital advertising sales, particularly CTV/OTT and streaming media.
- Deep understanding of digital metrics, targeting, attribution, and campaign strategy.
- Strong communication, storytelling, and consultative selling skills.
- Comfort working in a fast-paced, evolving media landscape.
- Familiarity with the Alpena, Michigan market is a plus.
- Experience with traditional TV advertising is welcome, but not required.
- The compensation range for this role is $37,500 per year to $50,000 per year which includes a guaranteed salary commission.
- High-earning potential with uncapped commissions
- Monthly allowances for cell phone and gas
- Full benefits package including medical, dental, vision, and life insurance.
- Paid time off, holidays, and 401(k) with company match
- Supportive culture with ongoing digital sales training and career development
We are an Equal Opportunity Employer and 100% Drug Free Workplace.
Salary : $37,500 - $50,000