Sales Operations Manager

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

Wip is seeking a highly organized, analytical, and collaborative Manager of Sales Operations to help build and scale the systems, processes, and tools that power our commercial organization. This role will partner closely with Sales, Trade Marketing, Finance, and Supply Chain to improve operational efficiency, stand up key workflows, and ensure the Sales team has the infrastructure needed to execute at speed.

This person will support sales planning and light strategy work, but the majority of the role will focus on operational execution, CRM governance, S&OP partnership, reporting, and sales enablement. The ideal candidate brings strong systems thinking, attention to detail, comfort with ambiguity, and an ability to translate needs from cross functional partners into scalable processes.

Key Responsibilities

Sales Operations and Systems

• Build, implement, and optimize sales workflows, tools, and processes that improve team efficiency and visibility
• Serve as the business partner for CRM implementation, including configuration support, governance, data hygiene, and ongoing process design
• Relentlessly pursue updates on key accounts to ensure pipeline is maintained and targets hit
• Establish CRM as the core operating system for the Sales team and ensure accurate forecasting, pipeline management, and activity tracking
• Maintain and improve dashboards, reports, and scorecards for Sales leaders and cross functional partners

S&OP and Cross Functional Enablement

• Partner closely with Supply Chain and Finance to support S&OP with accurate inputs, insights, and cross functional alignment
• Ensure Sales forecasts, customer updates, and activation plans are incorporated into S&OP cycles
• Improve communication flows between Sales, Trade Marketing, Operations, and Finance to reduce bottlenecks and increase execution speed

Sales Planning and Strategy Support

• Translate company goals into role level KPIs, processes, and reporting structures
• Support channel and account planning, and tel target setting
• Assist Growth leadership in evaluating account prioritization, channel opportunities, and resource allocation using data driven frameworks
• Help maintain a disciplined sales operating rhythm including pipeline reviews, KPI reporting, and monthly business reviews

Sales Enablement and Field Support

• Create scalable onboarding materials, process guides, and training tools that reduce ramp time and improve consistency
• Partner with Trade Marketing to ensure the field has correct POS, sell sheets, and process instructions
• Support field execution by providing clear workflows, tools, and reporting expectations
• Identify and troubleshoot operational gaps, escalation points, and recurring issues in the field

Business Intelligence and Insights

• Support ongoing performance reporting across customers, channels, and sales roles
• Understand velocity, re-order, and replenishment trends across channels, accounts, and markets
• Synthesize internal and external data to identify trends and help Sales leadership make informed decisions
• Ensure reporting is accurate, timely, and actionable for weekly, monthly, and quarterly reviews

QUALIFICATIONS

• Bachelor’s degree required
• 5 years of experience in Sales Operations, Revenue Operations, Commercial Operations, or a related analytical role in CPG or a high growth environment
• Experience with training & leading training programs for Sales teams
• Strong understanding of Salesforce, including configuration, governance, and pipeline management best practices
• Experience supporting or participating in S&OP cycles with cross functional partners such as Supply Chain and Finance
• Proven ability to build and optimize processes, workflows, and tools that drive efficiency across commercial teams
• Comfort working with large data sets, building dashboards, and translating insights into actionable recommendations. Experience with building PowerBI, Tableau or Looker dashboards a plus
• Strong analytical skills with the ability to structure problems, identify trends, and communicate clear solutions
• Demonstrated ability to work cross functionally in a fast paced, high ambiguity environment
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Strong written and verbal communication skills, especially in translating complex processes into simple, scalable instructions

Compensation: $100,000 - $135,000 base salary plus performance-based bonus