Senior Manager, Shopper Marketing

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

Wip is seeking a Senior Manager, Shopper Marketing, to drive how our brand shows up at retail and connects with shoppers. This role blends shopper marketing strategy with trade marketing execution, ensuring we influence the shopper at the point of choice while enabling our sales team to win in-store. You’ll build programs, assets, and activations that drive trial, conversion, and repeat purchase across convenience, grocery, specialty, and digital wholesale. The ideal candidate has experience in high-growth CPG or beverage (energy a plus), with a strong mix of creativity, commercial rigor, and executional excellence.

Key Responsibilities

• Develop and execute shopper marketing programs that align with brand priorities and retailer strategies
• Build retailer-specific activations, including POS materials, toolkits, and digital assets that convert shoppers at the shelf
• Manage retail media investments (apps, retailer networks, geo-targeted digital) and report on ROI
• Partner with Sales and Trade Marketing to support joint business plans with key accounts
• Create sales enablement tools such as pitch decks, onboarding guides, and sales training resources
• Execute in-store activations and ensure compliance with brand standards across priority doors
• Support planning and execution of trade shows and retail events
• Manage vendor and supplier relationships to deliver innovative POS solutions on time and within budget
• Track and report KPIs such as conversion, promo lift, asset compliance, and program ROI
• Gather feedback and insights from sales teams, shoppers, and retailers to continuously optimize programs

QUALIFICATIONS

• Bachelor’s degree required
• 6 years of experience in retail marketing, shopper marketing, or trade marketing within CPG or beverage
• Demonstrated success developing shopper programs and trade assets that drive measurable results
• Familiarity with retail media networks, in-store conversion tactics, and promotional planning
• Strong project management skills, able to oversee multiple activations and priorities simultaneously
• Analytical mindset with experience measuring program effectiveness and applying insights
• Excellent communication and presentation skills with the ability to influence cross-functional teams and retail partners

Compensation: $120,000 - $150,000 base salary plus performance-based bonus