What are the responsibilities and job description for the Chief Marketing Officer position at Winter Park Chamber of Commerce?
The Winter Park Chamber of Commerce is seeking a Chief Marketing Officer to join our nationally recognized team.
As the Chief Marketing Officer, you will lead the Chamber’s marketing, branding, and public relations efforts, shaping how we engage the Winter Park community and elevate the impact of our programs, events, and initiatives. This strategic leadership role oversees a four-person communications team and drives multi-channel content across video, digital, social, and podcast platforms. The Chief Marketing Officer reports directly to the President & CEO.
Position Functions and Duties
- Provide strategic leadership for all Chamber marketing, communications, branding, and public relations initiatives.
- Lead, mentor, and manage a four-person communications team, ensuring high-quality creative output and operational excellence.
- Develop and execute integrated marketing plans for events, programs, government affairs, membership, and community initiatives.
- Maintain and advance the Chamber’s brand identity; review and provide final approval for all visual assets and marketing content.
- Oversee digital strategy, including social media, newsletters, websites, paid digital campaigns, and analytics reporting.
- Direct the Chamber’s video and podcast strategy, from content planning and production to editing, publishing, and promotion.
- Write, edit, and approve press releases, speeches, talking points, presentations, and key messaging for the President & CEO.
- Serve as spokesperson for the Chamber and represent the organization at community events, media engagements, and partner meetings.
- Develop sales strategies and achieve annual sales goals for website, email and marketing sponsorship ads.
- Report monthly on communications performance, including social media metrics, newsletter analytics, and campaign results.
- Maintain strong relationships with media partners, vendors, creative professionals, and community stakeholders.
- Demonstrate professionalism and alignment with the Chamber’s mission at all times.
- Perform all other duties as assigned.
Experience, Education, and Skills Required
- Bachelor’s Degree in communications, marketing, public relations, or a related field required. MBA preferred.
- Minimum of five (5) years of experience in marketing, communications, or public relations, including at least two (2) years supervising a team.
- Strong leadership, project management, and organizational skills with the ability to manage complex workflows and deadlines.
- Exceptional written and verbal communication skills; strong editing and storytelling abilities.
- Proficient with Microsoft Office Suite, Adobe Creative Suite, Canva, Constant Contact, social media management platforms, and website content management systems.
- Experience in video production, podcast strategy, and digital content development preferred.
- Familiarity with the Winter Park community and regional business environment preferred.
- Ability to attend after-hours functions and community events as part of a full-time schedule.
- Professional image required.
For additional information, please contact Sarah Anne Hanks at sahanks@winterpark.org.