Social Media & Digital Marketing Specialist

Winter Marketing & PR is an up-and-coming marketing and public relations firm led by experienced marketing professionals and supported by a passionate, highly skilled team. Our high standards and attention to detail are just a few of the reasons clients choose to work with us. We are seeking a Social Media & Digital Marketing Specialist to handle day-to-day social media execution and digital advertising efforts across a variety of client accounts.

This role is ideal for someone who is deeply engaged in social media, understands how creative and strategy work together, and takes pride in disciplined, detail-oriented execution. The right candidate brings curiosity, professionalism, and a strong desire to continuously learn and improve.

Key Responsibilities

• Manage day-to-day social media posting for multiple client accounts across relevant platforms
• Execute and optimize paid social advertising, including sophisticated ad buying on Meta and other digital platforms
• Support Google Ads (AdWords) campaigns, including keyword research, ad development, monitoring, and optimization (training and credentialing provided)
• Assist with tracking performance metrics and reporting insights to inform future campaigns
• Stay current on social media trends, platform updates, and best practices while maintaining a professional, brand-aligned approach
• Collaborate with internal teams on campaign planning, creative development, and messaging
• Coordinate and participate in offsite client meetings, content capture, and on-location shoots when needed
• Assist with videography, content capture, and basic video editing for social and digital use
• Maintain organized content calendars, assets, and documentation across client accounts
• Calmly communicate clearly and professionally with clients, vendors, and internal team members

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Qualifications

• 1-3 years of experience supporting social media and/or digital marketing efforts
• Working knowledge of major social media platforms and paid social advertising tools
• Familiarity with Meta Ads Manager; interest in learning additional ad platforms
• Willingness to learn Google Ads and pursue platform certifications
• Basic experience with video capture and editing tools (mobile or desktop-based)
• Strong attention to detail and ability to manage multiple projects simultaneously
• Clear written and verbal communication skills
• Reliable, organized, and comfortable working in a collaborative, fast-paced environment

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Nice to Have

• Prior experience working in an agency or client-service environment
• Google Ads certification or analytics experience

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Pay based on experience – starting at $27-30/hour

Directly supporting: President/Owner, Creative Director, Account Coordinators

About Us:

We are a boutique marketing agency that specializes in high-quality strategy, design, and customer service. Our clients rely on us for excellence in every detail, from concept to execution.

Availability:

During normal business hours – Monday–Friday, 8:00 am–5:00 pm Alaska Time. Some evening or weekend availability may be required for deadlines or events.

A person who will be successful in this role will be detail-oriented, curious, adaptable, and genuinely passionate about social media and digital marketing, with a professional and client-focused mindset.

Job Types: Full-time, Contract

Flexible schedule

Work Location: Hybrid remote in Anchorage, AK 99515