What are the responsibilities and job description for the Winpak Portion Packaging is hiring: Marketing Manager in Sauk Village position at Winpak Portion Packaging?
Role Summary
Reporting to the Senior Marketing Manager (SMM) – Products and Services, the Marketing Manager (MM) – Products and Services will lead the Marketing execution for select Business Units and divisions, integrating packaging solutions for container, closure and automation. This role is responsible for managing core products and services offerings, creating new revenue channels, enhancing profitability and increasing market share.
The MM is accountable for delivering and managing the 3-year Products and Services Roadmap for their respective product and service categories ($25M to $100M in annual revenue) to support profitable growth in any of the Winpak core markets (Food & Beverage, Dairy, Protein, Healthcare, Machinery and Latin America).
The MM leverages multi-BU relationships to help continue Winpak’s leadership position in single serve, portion control market segments. The MM also provides market insight, project leadership, and multi-BU proposals on strategic initiatives and investment decisions that connect the Winpak strategic plan to core operations.
Job Description
The MM will support the SMM in close cooperation with Sales Managers and with the relevant BU Technical, Operations and Finance Teams, develops and manages the Product & Service Roadmap by owning go-to-market strategies and tactics that enable profitable growth, new sales in different channels, increase asset utilization, drive new and core product and service offerings.
Market & Product Strategy
- Develop the marketing tactics to support select product and service strategies, provide short term and long-term forecasting towards the annual operating plan and quarterly estimates with detailed market and customer sales units.
- Manage profitability as per product category targets in alignment with Annual Budget and Strategic Plan, and customer acquisition strategy.
- Drive market based pricing strategy to include One Winpak value proposition of Products and Services, 3 C (Company, Competition and Customer) analysis and market positioning (segmenting, targeting and positioning).
- Lead B2B Product Promotion initiatives (digital, video and print) for select products and services with Winpak corporate communications team to communicate One Winpak Vision, Mission and Values.
- Guide multi-BU and multi-market team to execute strategic customer bids and RFQ’s; educate and support the sales team for relevant product lines and market areas.
- Collaborate with external market intelligence agencies to provide market segment reports (with market size, TAM, SAM, 3C analysis) highlighting new market and consumer insights.
New and Core Products & Services
Demand Generation and Sales Enablement
Qualifications
Winpak is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or other characteristics protected by law.
Seniority Level
Manager, 1 direct report (Marketing Analyst)
Industry
Employment Type
Full-time
Job Functions
Winpak Portion Packaging, Inc. offers a benefit package that is competitive with programs of a similar nature in other leading companies, including health insurance, dental insurance, vision insurance, life insurance, AD&D, disability benefits and 401(k) plan.
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Salary : $100