What are the responsibilities and job description for the SOCIAL MEDIA CONTENT CREATOR position at Wine Road Vintners?
About our Company:
Ponte Family Estate Winery opened in 2003 and is a California based company operating in the heart of the Temecula Wine Country. We have been farming our vineyards since 1984 and are a real working winery, growing and producing over 20 estate grown varietals within certified sustainable facilities.
We are located right next to our Four Diamond, 90 room, boutique hotel Ponte Vineyard Inn. We are surrounded by 300 acres of mature vineyards and views of rolling hills. We are a short drive from most of Southern California and enjoy hosting folks who want a break from city life. Our guests visit us seeking a relaxing day or overnight stay in the country.
We have become the benchmark for great service among Temecula wineries. Our associates are dedicated to delighting guests by providing excellent hospitality and serving great wine and food in a beautiful environment.
Summary:
The Social Media Content Creator develops and executes content for all three brands: Ponte Winery, BOTTAIA Winery, and Ponte Vineyard Inn. This role is highly creative and hands-on, responsible for capturing and producing high-quality photo, video, and written content that showcases our tasting rooms, hotel, restaurants, vineyards, retail, and guest experiences.
Compensation:
- Full-Time, Onsite
- $30.00- $32.00 DOE
Schedule:
- Monday- Friday
- 9:00am- 5:30pm
Benefits:
- Medical, Dental, Vision
- 401k Matching Plan
- Life Insurance
- Hospital Confinement Plan
- Pet Insurance
- 3 Weeks of PTO
- 8 Paid Holidays
*The terms and conditions associated with each Benefit are outlined in the Associate Handbook, additional documentation provided by Human Resources, or within the policies of the carriers providing the benefits*
You will be a good fit for this role if this sounds like you:
- Stay consistently on brand across all content and communication
- Are highly organized and can manage multiple priorities with ease
- Have strong creative-writing skills and an eye for storytelling
- Enjoy staging, styling, and creating visually compelling content
- Are detail-oriented and catch even the small things (including spelling!)
- Process information quickly and adapt without hesitation
- Are open-minded and eager to explore new ideas
- Work well with others and thrive in a collaborative environment
- Bring strong critical-thinking skills to every project
- Have a positive, outgoing, extroverted energy that elevates the team
- Don’t take feedback personally and use it to grow
- Value learning from others and contributing to a supportive team culture
Key Responsibilities:
Social Media & Content Creation
- Produce 13 weekly content pieces across Instagram/Facebook and TikTok.
- Film and photograph across all three properties weekly.
- Capture daily b-roll during fieldwork and maintain an organized content library by brand.
- Write captions, schedule posts, and ensure accuracy and brand consistency.
- Prepare and share weekly content calendars with the marketing manager.
Paid Ads & Performance
- Convert top-performing content into monthly paid ads.
- Create ads in the Ad Manager with Meta and Google ad campaigns.
- Report weekly analytics on all digital channels.
Admin & Communication
- Monitor and respond to comments, DMs, and guest interactions
- Upload content to Basecamp/shared drives and manage asset organization.
- Collaborate with internal marketing team.
- Attend weekly marketing meetings and complete tasks by deadline.
Work Environment
- Onsite role at Ponte Winery, Monday–Friday.
Weekly fieldwork across tasting rooms, restaurants, hotel spaces, vineyards, events, and production areas. - Collaborate with the Marketing Manager, graphic designers, and leadership team.
Qualifications:
- 3–5 years social media, content creation, or digital marketing experience.
- Strong filming, photography, editing, and copywriting skills.
- Organized, proactive, and able to work independently.
- Mature communicator with strong attention to detail.
- Comfortable interacting with guests and staff while capturing content.
- Curious, trend-aware, and open to learning new tools.
Company Standards:
- Uphold company values and service standards.
- Ensure the safety of guests and associates.
- Treat all associates and guests with respect and professionalism.
- Exhibit integrity and maintain confidentiality.
- Perform all other duties as assigned.
Salary : $30 - $32