Director of Marketing

Responsibilities:

• Track, record, and manage a budget of over $2 million dollars while being sensitive to our cost of marketing parameters.
• Manage digital spending for multiple locations using multiple vendors
• Manage TV spend for multiple locations
• Manage & track all print media efforts including working on ad design and offers
• Monitor the lead collection process from initial inquiry to issuing the lead to the sales team.
• Oversee, hire & train on the lead handling process of our internal marketing call center reps to increase conversion from raw lead to set appointments
• Utilize our current customer database to increase repeat & referral business
• Oversee our face to face marketing managers efforts through home shows, events & canvassing marketing efforts.
• Manage all of our social media accounts responding to customer messages and posting content across all social media
• Manage and develop email campaigns, targeting customers at different phases in their journey with our organization
• Direct responsibility for increasing our online reputation & 5-star reviews
• Work with the CEO and VP to establish marketing strategies and direct the execution through a variety of sales and marketing channels
• Work with our customer service team to increase our online reviews
• Continue to assess and evaluate marketing activities through data analysis and presentations to the business
• Use data and reports to make evidence-based decisions and coordinate marketing campaigns
• Drive updates to existing materials and website for conversion rate optimization
• Analyze and evaluate the effectiveness of communications methods, costs, and results specific to digital lead generation
• Promote teamwork through consistency, reliability and group cohesiveness
• Manage, develop & disburse internal employee channels & sales collateral

Required Skills:

• Previous experience in lead generation marketing, procurement and conversions
• Previous experience specifically with direct response lead generation
• Exceptional interpersonal skills and the ability to work both independently with a high degree of initiative and collaboratively as part of a team
• Ability to manage and prioritize marketing and communications needs with strong attention to detail
• Perform effectively in a fast-paced environment, think strategically, and meet deadlines in a timely manner while maintaining professionalism and product quality
• Must possess effective verbal and written communication skills with the ability to use several web-based programs effectively
• Being comfortable in front of the camera: Facebook, TikTok, Television is a plus

Minimum Competencies:

• Bachelor’s Degree in Marketing, Advertising, Communications, Digital/Tech or Business Management, or relative real world experience
• Minimum of 3 years of experience with omnichannel marketing strategies and tactics, being a hands-on owner of programs, processes, and results.
• Excellent competency in technology
• High degree of dependability, motivation, and flexibility
• Strong organizational and leadership capabilities
• A special eye for quality in all aspects including copy, design, and content creation
• Must be customer-oriented and able to effectively troubleshoot and resolve customer questions and concerns
• Ability to adapt to new situations and learn quickly
• High level of flexibility in a constantly changing environment
• Ability to make decisions quickly by balancing company guidelines and customer needs

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Salary : $65,000 - $85,000