Director of Marketing ( Home Improvement)

Director of Marketing
Window Depot USA of Youngstown & Home Team
Youngstown, OH | Full-Time | Leadership Position
Build a Marketing Engine That Changes Lives

Window Depot USA of Youngstown & Home Team is one of the fastest-growing home improvement companies in the region, and we're looking for an exceptional Director of Marketing to lead our next phase of growth. This isn't a traditional marketing role.

We're searching for a strategic leader who understands how every marketing channel works together to create a predictable pipeline of qualified homeowners. You'll oversee digital marketing, traditional advertising, community outreach, face-to-face marketing, lead generation, and our call center while building a world-class customer acquisition system.

If you thrive on data, leadership, creativity, and execution—and enjoy building high-performing teams—we want to meet you.

What You'll Lead:

Digital Marketing
Paid Search (Google Ads)
Meta (Facebook & Instagram)
YouTube
SEO & Local SEO
Email & SMS marketing
Website optimization & conversion rate optimization
Marketing automation
Reputation management
Analytics dashboards and attribution
AI marketing tools and automation
Traditional Marketing
Television
Radio
Direct Mail
Print Advertising
Outdoor Advertising
Community Sponsorships
Home Shows
Events & Expos
Face-to-Face Marketing
Canvassing strategy and leadership
Retail marketing partnerships
Community events
Grassroots marketing campaigns
Neighborhood marketing initiatives
Referral marketing
Ambassador programs
Call Center Leadership
Lead generation strategy
Appointment-setting performance
Coaching and development
KPI management
Script optimization
Conversion improvement
Quality assurance
Scheduling efficiency

What You'll Do:
Develop and execute a comprehensive annual marketing strategy.
Build a predictable pipeline of high-quality leads.
Oversee all marketing budgets and maximize return on investment.
Lead digital, traditional, and grassroots marketing initiatives.
Manage agency and vendor relationships.
Recruit, coach, and develop a high-performing marketing team.
Collaborate with the sales, operations, and executive leadership teams.
Create dashboards to track marketing performance daily.
Optimize every stage of the customer acquisition journey.
Continuously test new marketing channels and innovative growth strategies.
Build systems that allow the company to scale efficiently.
Key Performance Indicators
Success in this role will be measured by:
Qualified leads generated
Cost per lead
Cost per issued appointment
Appointment set rate
Demo rate
Sales conversion rate
Marketing ROI
Revenue generated from marketing
Customer acquisition cost
Call center conversion metrics
Canvassing productivity
Retail partnership performance
Brand awareness and reputation growth

We're Looking For Someone Who:
Has 5 years of marketing leadership experience.
Has managed multi-channel marketing budgets.
Has experience in home improvement, home services, retail, or direct-to-consumer industries (preferred).
Understands digital marketing platforms and analytics.
Can lead both creative and analytical initiatives.
Is passionate about coaching and developing people.
Makes decisions based on data.
Brings energy, creativity, accountability, and ownership.
Enjoys building systems that scale.
Is highly organized and execution-focused.
Preferred Experience
Experience with:
Google Ads
Meta Ads Manager
Google Analytics
CRM platforms
Marketing automation
Call center operations
Canvassing or field marketing
Lead generation
Home improvement or remodeling
Agency management
AI-powered marketing tools

Why Join Us?
At Window Depot USA of Youngstown & Home Team, we believe marketing is more than generating leads—it's about creating exceptional homeowner experiences and building a trusted brand that transforms homes and improves lives.

You'll have the opportunity to:
Build and lead an elite marketing department.
Influence executive strategy.
Work with an organization committed to innovation and growth.
Make a measurable impact on a rapidly expanding company.
Grow professionally with significant leadership opportunities.

If you're ready to build something extraordinary, we'd love to hear from you.

Apply today and help shape the future of one of the fastest-growing home improvement companies in the region.

Pay: $60,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Paid time off
• Retirement plan

Work Location: In person

Salary : $60,000 - $150,000