What are the responsibilities and job description for the Digital Asset Specialist position at WinCo Foods?
About Us
Join us at WinCo Foods, where we're more than just a grocery retailer - we're a growing family of over 140 supermarkets in 10 states with over 22,000 employee owners. Our purpose is to make the lives of our customers and employee owners better by offering the lowest possible prices to feed their families. Currently, WinCo is the second largest Employee-Owned company in the United States. With more than 500 millionaire employee-owners in our Employee Stock Ownership Plan (ESOP). Our benefits, including top-tier medical plans and tuition support set us apart. In your role, you'll be instrumental in making a real impact in the communities we serve, embodying our purpose every day.
Overview
The Digital Assets Specialist manages the creation, gathering, organization, storage, archiving, delivery and access of all marketing assets including photography, video, digital artwork, audio, ad copy, product marketing details and multimedia assets for WinCo Foods. This role also orchestrates the delivery of product information and marketing assets across various platforms.
Typical Duties And Responsibilities
Education:
EEO/Inclusivity
As the WinCo Foods community continues to grow, our variety of perspectives and wide range of experiences are essential to our strategy and success. We are committed cultivating and celebrating an inclusive environment in which all employees are valued and respected.
Fraud alert: WinCo advises job seekers to be cautious of unsolicited job offers and to verify the authenticity of any communication claiming to be from WinCo by checking the official WinCo careers website.
Join us at WinCo Foods, where we're more than just a grocery retailer - we're a growing family of over 140 supermarkets in 10 states with over 22,000 employee owners. Our purpose is to make the lives of our customers and employee owners better by offering the lowest possible prices to feed their families. Currently, WinCo is the second largest Employee-Owned company in the United States. With more than 500 millionaire employee-owners in our Employee Stock Ownership Plan (ESOP). Our benefits, including top-tier medical plans and tuition support set us apart. In your role, you'll be instrumental in making a real impact in the communities we serve, embodying our purpose every day.
Overview
The Digital Assets Specialist manages the creation, gathering, organization, storage, archiving, delivery and access of all marketing assets including photography, video, digital artwork, audio, ad copy, product marketing details and multimedia assets for WinCo Foods. This role also orchestrates the delivery of product information and marketing assets across various platforms.
Typical Duties And Responsibilities
- Responsible for securing, gathering, and/or creating digital assets and their organization, categorization, and metadata tagging so that assets are functional and readily accessible across multiple departments and programs within the organization.
- Works in collaboration with the product procurement, store operations, merchandising, and digital marketing teams on how to best collect, create, organize and deliver digital assets to best serve each department’s needs.
- Creates and implements clear and repeatable processes and standards to capture and/or create, catalog, and organize product information and marketing assets of recently-accepted and current retail product selection.
- Serves as the company’s primary contact and primary escalation point, in relation to channels that make use of digital assets; including but not limited to e-commerce, new item setup, product catalogs, and databases.
- Implements, establishes, and manages the company’s chosen solution for digital asset management (DAM), along with its databases and related asset delivery systems, including quality control and review of assets uploaded.
- Creates standards for product photography provided by outside vendors, and implements said standards within internal photography.
- Edits digital assets using industry-standard software and best-practices, to best present products and digital assets within their target channel.
- Supports the digital marketing team in planning and execution of campaigns that promote channels in which digital assets are used.
- Develops strong partnerships with suppliers and vendors.
- Perform other duties as needed.
Education:
- Bachelor’s Degree in an applicable field (e.g. Business, Supply Chain, Analytics, Marketing) or equivalent combination of education, training and/or experience
- At least 2 years of professional experience in digital asset management, content management, marketing, or a related field.
- Demonstrating working knowledge and skills using Adobe software, with an emphasis on Photoshop, Premiere, Acrobat and Illustrator.
- Demonstrating experience performing graphic design, photography and videography.
- Experience cataloging large volumes of data and assets, following best-practices and naming conventions.
- Demonstrating working knowledge of Microsoft Office (Excel, Word, Outlook, etc.) software.
- Prioritizing and performing a variety of simultaneous tasks (multi-tasking), effectively managing time to meet deadlines. effectively monitor progress and completion of delegated assignments.
- Communicate clearly and succinctly in a variety of settings, utilizing excellent verbal, written, and interpersonal communication skills.
- Ability to maintain effective working relations with user groups and vendors.
- Demonstrate initiative and self-direction.
- Be available to respond to calls on urgent matters including after business hours, on weekends and holidays
- Acceptable Department of Motor Vehicles driving record
- Demonstrating working knowledge of common Digital Asset Management (DAM) systems and Content Management Systems (CMS).
- Demonstrating working knowledge of file transfer protocols and automated data delivery methods.
- Demonstrating experience using data analytics to facilitate solution based decision making.
- Experience with program development, vendor selection and vendor risk assessment.
EEO/Inclusivity
As the WinCo Foods community continues to grow, our variety of perspectives and wide range of experiences are essential to our strategy and success. We are committed cultivating and celebrating an inclusive environment in which all employees are valued and respected.
Fraud alert: WinCo advises job seekers to be cautious of unsolicited job offers and to verify the authenticity of any communication claiming to be from WinCo by checking the official WinCo careers website.