What are the responsibilities and job description for the Digital Marketing Specialist position at Winchester Carlisle Companies?
Digital Marketing Specialist
Dunhill Homes, Dallas, TX
All candidates MUST complete a culture index survey for your application to be reviewed. Please follow this Winchester Carlisle Culture Index Survey to complete and return to application.
Purpose
- Responsible for both the execution as well as analytical aspects of the company's digital marketing efforts.
Objectives of this Role
- Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness.
- Document procedures, processes, and workflows, and recommend changes for greater efficiencies.
- Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales.
- Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.
- Analyze existing marketing collateral with a critical eye and identify opportunities for improvement.
Responsibilities
- Perform research, analyze, and test with a variety of tools to gain insights and shape marketing strategy.
- Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels.
- Assist in execution of marketing plans to reach audiences through targeted channels.
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
- Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement.
- Leverage web analytics data to derive actionable insights to improve or maintain user experience and SEO.
- Coordinate Emails/E-blasts and work with division leaders to track success of programs, incentives and/or promotions.
- In-take and traffic marketing requests and manage deadlines from inception through completion.
- Administer and create collateral and other graphics as needed.
- Assist in maintaining all collateral supplies.
- Complete all task as assigned to provide support to all marketing programs.
Skills & Qualifications
- Experience with product launches or integrated marketing campaigns.
- Excellent communication and presentation skills.
- Working knowledge of market research, surveys, and data analytics.
- Proficiency with content management systems.
- Experience in planning and leading initiatives.
Education & Experience
- Bachelor’s degree in Marketing, Business, or other related field; experience in lieu of degree may be accepted
- 5 years marketing experience required
- Direct marketing/advertising experience in home building and/or property management preferred
- Direct marketing experience in real estate or homebuilding industry required
