What are the responsibilities and job description for the Social Media Manager position at Win The Storm?
Company Description
Win The Storm (WTS) is a leading, action-focused conference in the roofing and storm restoration industry, bringing together thousands of contractors, roofers, and related professionals every year. The event unites experts across sectors such as retail and commercial roofing, storm restoration, insurance claims, disaster recovery, technology, home services, solar, marketing, and software around the shared mission of growth, innovation, leadership, and community.
Attendees engage directly with industry leaders, explore breakthrough technologies, and gain proven strategies to elevate their businesses. WTS emphasizes building long-term partnerships that drive innovation and help companies take bold steps toward the future. The organization is committed to supporting resilient communities and shaping the future of the industry.
Role Description The Social Media Content Creator is a full-time role. This role is responsible for planning, creating, and publishing engaging content across social media platforms to promote Win The Storm, its events, and community initiatives. Day-to-day tasks include developing content calendars, writing posts and captions, capturing and editing photos and short-form videos, and optimizing content for platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube. The Social Media Content Creator will collaborate with marketing, events, and design teams to align messaging, support campaign goals, and maintain a consistent brand voice. The role also involves monitoring social media performance, responding to audience engagement, and adjusting content strategies based on analytics and feedback.
Qualifications
- Candidates should possess strong skills in social media content creation, including copywriting, short-form video production, and visual storytelling.
- Candidates should possess experience in social media strategy, content planning, and community management across major platforms.
- Candidates should possess skills in basic photo and video editing tools (e.g., Canva, Adobe Creative Suite, mobile editing apps) to produce high-quality, on-brand content.
- Candidates should possess knowledge of digital marketing principles, including audience targeting, engagement tactics, and analytics-driven optimization.
- Candidates should possess excellent written and verbal communication skills, with the ability to adapt tone and messaging for different audiences.
- Candidates should possess strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment.
- Experience creating content for events, conferences, or the roofing, construction, or home services industries is beneficial.
- A bachelor’s degree in marketing, communications, media, or a related field, or equivalent professional experience, is preferred.