What are the responsibilities and job description for the Marketing Communications Coordinator position at Wilson Tool International?
Marketing Communications Coordinator
Location: White Bear Lake, MN (On-site)
Job Type: Full-Time
Salary Range: $58,000 – $70,000 annually (based on experience)
Position Summary
We are seeking a detail-oriented and proactive Marketing Communications Coordinator to support marketing initiatives that drive brand awareness and customer engagement in a B2B/manufacturing environment. This role combines event coordination, content development, and cross-functional collaboration to support business growth.
Key Responsibilities
- Manage relationships with trade publications and industry organizations; coordinate press releases and editorial calendars
- Plan and execute trade shows and industry events, including logistics, vendor coordination, travel, and post-event follow-up
- Coordinate print and digital advertising aligned with brand standards and campaign goals
- Develop and distribute marketing communications, including newsletters, email campaigns, and product announcements
- Maintain website content and support social media channels, ensuring accuracy and SEO optimization
- Partner with sales teams to support the sales cycle through marketing materials and documentation
- Organize and maintain marketing collateral, including brochures, case studies, and digital assets
- Support additional marketing initiatives and projects as needed
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
- 2–4 years of experience in marketing or communications, preferably in a B2B or industrial environment
- Strong written and verbal communication skills
- Excellent organizational and project management abilities
- Experience with CMS platforms, email marketing tools (e.g., HubSpot, Mailchimp), and basic design tools (e.g., Canva, Adobe) preferred
Why Join Us
- Competitive salary and comprehensive benefits (medical, dental, vision, 401k)
- Stable, growth-oriented manufacturing environment
- Opportunity to work cross-functionally and make a direct impact
- Collaborative, team-focused culture with growth opportunities
How to Apply
Please submit your resume along with a brief cover letter or portfolio highlighting relevant experience.
Equal Employment Opportunity Statement
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment based on race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws.
Salary : $58,000 - $70,000