Marketing Specialist

We are looking for a passionate and energetic Marketing Specialist to join our dynamic team! The Marketing Specialist will assist with the development, design, and implementation of sales and marketing strategies to promote the brand’s story, cultivate and maintain lasting relationships, and provide exceptional guest experiences.

If you are passionate about crafting compelling stories, leveraging digital tools, and engaging audiences across various platforms, this opportunity is perfect for you!

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Support the development and implementation of long-term marketing strategies to promote the brand’s story, wineries, lodging properties, and events to grow and further outreach.
• Assist with the conceptualization, design, and execution of various marketing initiatives including event marketing, digital marketing, and direct to consumer marketing.
• Design and execute email campaigns, newsletters, and press releases from start to finish — concept, copy, visuals, and delivery, keeping timelines and focusing on building brand awareness, event promotion, and information sharing.
• Support organization of the email calendar—collaborating with DTC Sales Managers on promotions, following up on campaign details, due dates, and approvals, as well as making sure designers and all other items stay on schedule.
• Develop, execute, and manage SMS campaigns including offer creation and audience identification.
• Plan, create, and schedule compelling and on brand social media posts across multiple platforms.
• Assist with management and oversight of social media for WAW accounts and all brands to ensure up to date content is posted and brand standards are consistently communicated and maintained across all platforms.
• Monitor and analyze campaign, website, and social media performance data — engagement, conversion, and reach.
• Utilize performance and sales data to identify and promote most effective seasonal timelines to market wine and experiences.
• Support the development, creation, and ordering of printed materials, coordinating with direct vendors to ensure timely execution.
• Ensure brand standards are consistently communicated and maintained across all marketing channels and materials.
• Collaborate and support Lodging and DTC sales teams on sales and marketing initiatives.
• Maintain excellent communication and partnership with Lodging and DTC teams related to sales, marketing, and event strategies.
• Monitor and respond to customer inquiries, suggestions, or complaints via phone, email, text, and online platforms.
• Assist with order management- Process orders made directly via phone, email, text, provide order updates and tracking info, and handle process refunds or adjustments.
• Coordinate with the Inventory & Logistics team and DTC Sales Managers on mixed case campaigns and set up mixed cases and offers in Nexternal.
• Support the planning, coordination, and execution of company events, coordinating with internal departments and outside vendors.
• Attend onsite and offsite events to help promote and represent the brand.
• Receptive to feedback and communicates concerns in a constructive manner.
• Fosters teamwork by working and communicating with others in a collaborative and respectful way.
• Support revenue goals, budgeting, and cost control initiatives.
• Follows all Company policies and procedures.
• Fully support the Company’s commitment to the established safety practices and policies.
• Performs other duties and responsibilities as assigned.

MINIMUM QUALIFICATIONS:

• Must be at least 21 years of age
• Minimum two years of proven experience as a Marketing Specialist or similar role in the wine industry.
• Strong writing and proofreading abilities.
• Intermediate to advanced skill in graphic design.
• Able to organize and manage multiple sales campaign designs and projects simultaneously.
• Hands-on experience with email marketing platforms, web and social media management, and event development and execution.
• Excellent verbal and written communication skills with the ability to speak clearly and confidently with customers, coworkers, and vendors.
• Excellent problem solving and decision-making skills.
• Strong interpersonal awareness and relationship management skills; able to maintain excellent working relationships with co-workers, customers, and vendors.
• Able to resolve customer inquiries, concerns, and complaints.
• Self-directed, motivated, and able to work with little direction or supervision.
• Able to work independently as well as part of a team.
• Strong attention to detail with a high degree of accuracy.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm and a sense of urgency while remaining calm under pressure.
• Excellent time management skills.
• Highly organized with the ability to handle multiple projects; excellent follow-up and follow through.
• Able to demonstrate a professional appearance and demeanor.
• Able to work weekends, occasional holidays, events, and extended hours when needed.
• Able to travel locally to and from multiple company locations as needed.
• Must have and maintain a valid, class C driver’s license, a reliable, insured method of transportation, and an acceptable driving record.

EDUCATION & EXPERIENCE:

• High School Diploma or GED required. Bachelor’s degree in business marketing, graphic design preferred.
• Minimum of two or more years of successful, related experience and/or training; or an equivalent combination of education and experience

LANGUAGE SKILLS:

• Fully proficient in the English language in both oral and written formats (speak, read, write, text, type) required. Multi-lingual preferred.
• Able to communicate in a professional and effective manner at all times in both oral and written formats.
• Ability to professionally and effectively respond to inquiries, comments, or complaints from internal or external customers.

MATHEMATICAL SKILLS:

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Able to identify and resolve discrepancies.

REASONING ABILITY:

• Able to understand and follow instructions and ask questions when clarification is needed.
• Able to effectively analyze information, problem solve and make sound decisions/recommendations based on same.

COMPUTER SKILLS: Intermediate to advanced level of proficiency Microsoft Office Suite, Nexternal, Constant Contact, Red Chirp, Social Media Platforms, and graphic art and design softwares such as Adobe Creative Suite.

WORK ENVIRONMENT: The work environment characteristic described here are representative of those an employee must work in while performing the essential functions of this job. While performing the duties of this job, the employee is regularly working in a combination of environments, including a tasting room, office, and outdoor areas. Employees will be exposed to varying temperatures and conditions when working outdoors. Traveling to other company properties and working at off-site events is required. The noise level in the work environment is generally low to moderate. Events may have higher levels of noise at times.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be performed by an employee to successfully perform the essential functions of this job. A reasonable accommodation, if available, may be made to enable individuals with disabilities to perform the essential functions. While performing the essential duties of this job, the employee is regularly required to use hands, fingers, and arms to lift/carry/move/stack, grasp, reach, lower, open, and close. Must be able to accurately operate standard office and kitchen equipment, read, write, type, smell, taste, see, listen/hear, and speak. The employee is required to sit, stand, move, and walk for prolonged periods of time. The employee must be able to squat, lift, move, carry and stack 50 pounds on a repetitive basis, climb stairs, set up/break down tables, chairs, and umbrellas. The employee may occasionally be required to stoop, kneel and crouch. Must be able to drive to other company locations, run errands, and attend special events.

Wilson Artisan Wineries and its affiliate Companies are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, national origin, ancestry, creed, religion, physical or mental disability, medical condition, genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation, transgender status, age, military or veteran status, or any other basis protected by applicable law.

Pay: $32.00 - $37.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Ability to Commute:

• Geyserville, CA 95441 (Required)

Work Location: In person

Salary : $32 - $37