What are the responsibilities and job description for the Digital Marketing Strategist position at Wilmington Design Company?
We're looking for a passionate Digital Marketing Strategist with 1-2 years of agency experience to join our growing team. You'll be the mastermind behind successful digital marketing initiatives, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels.
This role offers a unique opportunity to directly partner with clients, strategizing, planning, and executing marketing plans that propel their business goals forward. You'll be responsible for everything from crafting compelling ad copy and visuals to meticulously analyzing campaign performance and recommending data-driven optimizations.
We're looking for a highly motivated individual with a solid technical background in platforms like Facebook Business Manager, Google Ads, Google Analytics, and various email marketing tools. While a working knowledge of SEO/SEM best practices and content marketing is a plus, the most important qualities are a passion for digital marketing, excellent communication skills, and a relentless drive to see clients succeed.
Responsibilities
- Comfortable and confident working and communicating directly with clients.
- Demonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creatives.
- Strategize, execute, and manage various client ad accounts using best practices.
- Develop marketing strategies and plans to support and achieve the client’s business objectives.
- Create great visuals, copy, and ads in various channels to help drive user actions to support client goals.
- Continuously measure and optimize campaign performance while establishing benchmarks and recommending future A/B tests.
- Prepare detailed reports and present results to clients and the digital marketing team.
Requirements
- Experience and a deep understanding of the Meta Platform, both paid and organic.
- Experience with Google Analytics and Looker Studio.
- Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.).
- Experience using WordPress.
- Experience using project management tools is a plus.
- Experience with Google Ads and the various advertising methods within is a plus.
Qualities We Like
- A passion for the digital marketing business.
- The ability to communicate, communicate, and... Over-communicate internally and externally.
- Self-motivation with the ability to juggle multiple projects while managing priorities.
- Ability to work effectively within a team environment.
- Meticulous attention to detail.
- Stay up-to-date with the latest trends and best practices in digital marketing.
- Interest in professional and personal growth.
- We don't expect you to match every criterion, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms.
- 401K match available
- Continuing education reimbursements.
- Generous vacation and PTO time.
- Work with a talented team.
- Work with the latest software, top-of-the-line tools, and equipment.
- Laidback, fun, professional vibe.
- We were named one of North Carolina's top Employers.